Womply 2020 State of Local Restaurants Report Finds Mother’s Day Weekend Still Top for Consumer Spending

  • Interactive online data report shows sales patterns, seasonality, and top revenue days for local, independent restaurants across the country
  • For the first time, report features findings for 50 of the top U.S. metro areas in addition to national and state reports

SAN FRANCISCO--()--Womply, a software and API company serving small businesses and app developers, today unveiled its third annual State of Local Restaurants report - a comprehensive look at when local restaurants do the most business, seat the most guests, and more.

The report, available on Womply.com, reveals a wide range of consumer spending trends at local restaurants, including how sales vary during the days of the week, months of the year, and on major holidays.

Powered by analysis of transaction data from more than 36,000 restaurants in every corner of America during every day of the 2019 calendar year, the report includes analyses for restaurants at the national and state levels, as well as city-level reports for the first time for 50 of the country’s largest markets, including:

“When you run a local restaurant, it’s a significant advantage to know where you stand against your peers,” says Womply Founder Toby Scammell. “With the 2020 edition of our State of Local Restaurants report, restaurant owners and operators have unprecedented visibility into sales trends and patterns at restaurants in their region.”

Among the major findings, the report shows Mother’s Day weekend is still prime time for local restaurants. The Saturday and Sunday of Mother’s Day weekend are the No. 1 and No. 2 revenue days of the year, respectively. Both days are more lucrative than prominent days like Valentine’s Day, Super Bowl Sunday, New Year’s Eve, Cinco de Mayo, and St. Patrick’s Day.

The report uncovered consistent sales patterns for local restaurants, with moderate seasonality. As a share of total yearly revenue, local restaurants see the highest weekly sales totals from April 1 through September 1. Weekly, sales spike on the weekend, as expected. In general, the average weekend is bigger than most prominent holidays.

Nationally, on a typical day, local restaurants see 47 transactions at $28 per ticket for an average daily revenue of over $1,350. On a state level:

  • Local restaurants earn the most in Vermont ($1,916/day), Rhode Island ($1,743/day), North Carolina ($1,666/day), California ($1,652/day), and Alaska ($1,625/day).
  • Local eateries earn the least in West Virginia ($935/day), Wisconsin ($908/day), Oklahoma ($892/day), Ohio ($884/day), and Mississippi ($726/day).
  • North Carolina was home to the busiest local restaurants, with an average of 66 transactions on a given day.
  • Rhode Island is where patrons spend the most eating out, with an average ticket of $37.20 per restaurant.

The report also revealed some notable revenue trends with regard to seasonality and holiday sales:

  • Valentine’s Day is a surprisingly modest day for most restaurants, ranking No. 94 out of all 365 days in terms of revenue.
  • Super Bowl Sunday is in the bottom half of revenue days for the year at No. 228.
  • Cinco de Mayo and St. Patrick’s Day are the No. 93 and No. 117 days respectively.
  • Patrons spend more at local restaurants when the weather warms up. May, June, July, and August each account for at least 9% of total yearly spending.
  • January and February are the two slowest months of the year, bringing in 6.8% and 7.1% of total yearly consumer spend, respectively.

Womply’s 2020 State of Local Restaurants report is now available on Womply.com. For more information, contact press@womply.com.

About Womply

Womply’s mission is to help small businesses thrive in a digital world. Founded in 2011, Womply is the leading provider of data and software to local businesses and the top software partner to the payments industry. Our AI-powered data platform powers our CRM and marketing software, which serves more than 450,000 small businesses in every corner of America. In addition, Womply’s data platform helps innovative developers create more powerful software for businesses and consumers alike. To learn more, visit www.womply.com or email info@womply.com.


Dallin Hatch
Director of Marketing Communications

Release Summary

Womply today published its third annual State of Local Restaurants report - a comprehensive look at when local restaurants do the most business.



Dallin Hatch
Director of Marketing Communications