Failure Case Study on Amazon China, 2019 - Chinese Consumers, Already Accustomed to Free & Rapid Deliveries from Local Players, Failed to see Value in Amazon's Offerings - ResearchAndMarkets.com

DUBLIN--()--The "Failure Case Study: Amazon China" report has been added to ResearchAndMarkets.com's offering.

Failure Case Study: Amazon China

Summary

A global e-commerce giant that failed as it could not adapt to the tastes and preferences of Chinese consumers.

Amazon entered China through the acquisition of Joyo.com, China's largest online book-seller, in 2004.

With a market share of less than 1% even 15 years after its launch in the country, Amazon China failed to strike a chord with Chinese consumers and hence it decided to withdraw its online market place.

The company also failed to offer convenient shopping experiences.

Scope

  • Amazon's strategy of bringing key aspects of the supply chain in-house led to escalation of operating costs.
  • Price-sensitive Chinese consumers shunned Amazon's system of charging for delivery. Amazon China lagged behind JD.com and Alibaba in terms of delivery speeds as well.
  • Owing to their extensive distribution network, powered by several smaller local logistic firms, these two Chinese counterparts offer delivery within one day, sometimes within a few hours.
  • Amazon's Prime Day lacked the connection with consumers that Alibaba has been able to maintain.
  • The company's key decision-makers in the US failed to understand Chinese consumers, which led to its downfall in China.

Reasons to buy

  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Key Topics Covered:

  • Introduction
  • What?
  • Why?
  • Take-out
  • Appendix

Companies Mentioned

  • Alibaba
  • Amazon
  • Walmart
  • Yihaodian
  • WeChat
  • ALOG Technology Logistics

For more information about this report visit https://www.researchandmarkets.com/r/llz09c

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Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900