Baked Goods in Middle East and Africa, 2020 - Market Sizes, Company Shares, Brand Shares & Distribution Data -

DUBLIN--()--The "Baked Goods in Middle East and Africa" report has been added to's offering.

This report shows the landscape of baked goods in the Middle East and Africa and highlights the key growth drivers. This category saw marginal growth driven by product innovation, rising awareness of healthy living. Manufacturers navigate difficult trading environments by offering value for money and regular promotions to maintain their volume sales. MEA has ample potential for growth in the forthcoming years as this category combines traditional products with the latest trends.

The author's Baked Goods in Middle East and Africa global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Packaged Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

China and Japan make up 75% of regional sale.

The two markets have consistently made up over three quarters of regional sales over more than a decade. This shows how strongly the region relies on these two markets and will continue to do so over the forecast period. Brands active in China and Japan will climb the regional rankings and have greater market potential than other markets from a category perspective. That said, the competitive environment is very challenging as long-standing local players have widespread distribution networks in place, something new players find it difficult to replicate.

Youngsters keen to experiment with Western-style bakery products

Despite the slowdown in the Chinese market, baked goods saw the strongest CAGR over 2011-2016 across the entire region. This is partly driven by rising consumption by the younger generation eager to try baked goods as part of their daily meals over other staples such as rice and noodles.

Cakes and pastries serve as an easy meal and snack solution for time-strapped consumer.

The urban population in Asia Pacific is expected to accelerate rapidly to represent 53% of total population by 2030, up from just 43% in 2010. Urban consumers tend to lead busier lifestyles and have a greater need for convenient practical foods such as cakes and pastries. That said, in some Asian markets, mainly first-tier cities, consumers associate cakes and pastries with high sugar and fat content which could hamper growth if consumers decide to avoid baked goods in favour of healthier alternatives such as milk drinks or yoghurts.

Retail structures are changing towards modern grocery retailing, including in-store bakeries

Across many markets in Asia Pacific, such as China, Japan, Indonesia and Malaysia, supermarkets are experimenting with in-store concessions selling fresh baked goods. This trend has been around for years in Western markets and shows the region is transforming to be more in line with the West, indicative of trends lying ahead.

Key Topics Covered:

Baked Goods in Middle East and Africa

  • Introduction
  • Regional Overview
  • Leading Companies and Brands
  • Forecast Projections
  • Country Snapshots

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900