Consumer Appliances in Romania, 2020 - Strategic Analysis, Identifying Leading Companies & Brands -

DUBLIN--()--The "Consumer Appliances in Romania" report has been added to's offering.

The improving economic situation in the country, rising disposable incomes and increased consumer product awareness further supported sales of consumer appliances in Romania in 2019. High-quality, innovative and efficient products were increasingly opted for, whilst connected consumer appliances remained niche. Sales are concentrated in urban areas, but rural dwellers are purchasing more consumer appliances as their incomes are rising and they are more exposed to product information.

The author's Consumer Appliances in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

  • Consumer Appliances in Romania

List of Contents and Tables

  • Executive Summary
  • Further Growth in 2019 Supported by Rising Incomes and Demand for High-quality Products
  • Premiumisation As Consumers Increasingly Opt for Innovative Products With A Multitude of Features
  • International Companies Lead With Their Extensive Distribution Networks, Constant Innovation and Aggressive Marketing
  • Chained Retailers Lead Distribution, Whilst Internet Retailing Sees Dynamic Growth
  • Changing Lifestyles and Rising Disposable Incomes Ensure Further Growth Over the Forecast Period
  • Market Indicators
  • Market Data
  • Sources
  • Summary 1 Research Sources
  • Low Penetration of Dishwashers Ensures Room for Growth
  • Romanians' Preference of Ergonomic and Modern Products Benefits Built-in Dishwashers
  • Internet Retailing Is the Most Dynamic Channel With Its Wide Product Range and Exclusive Products
  • SC Arctic Maintains Its Lead, Whilst Candy Records the Strongest Growth
  • Strong New Product Development To Meet Consumers' Demands
  • Companies Engage in Consumer Education
  • Rising Disposable Income and Consumer Education Drive Sales in 2019
  • Automatic Dryers Posts Strong Growth With Increasing Competition in the Category
  • Chained Electronics and Appliances Specialist Retailers Lead With Their Extensive Product Portfolio and Attractive Prices
  • SC Arctic Leads With Its Good Geographical Coverage, Strong Brand Image and Innovation
  • Miele Consolidating Its Presence in the Country
  • Domestic Manufacturing Set To Expand
  • Premium Products Increasingly Opted for As Purchasing Power Improves
  • Connected Appliances Starting To Emerge With Increasing Interest in Hi-tech Products
  • Positive Development of the Real Estate Market Drives Sales of Ovens
  • SC Arctic Leads the Way With Its Trusted Brands, Wide Availability and Advertising
  • Private Label Gaining Ground
  • High Level of Innovation Throughout the Category
  • Microwaves Impacted by Healthier Lifestyles
  • Built-in Microwaves Performing Better As They Suit Modern Kitchens and Consumers' Increasingly Sophisticated Lifestyles
  • Modern Retailing Dominates Distribution, With Internet Retailing on the Rise
  • Samsung, With Its Good Brand Image and Innovation, Continues To Lead in 2019
  • Innovation To Attract Consumers
  • New Product Development Drives Growth in 2019
  • Cost-effective and Space-saving Fridge Freezers Record the Highest Growth in 2019
  • Ergonomics and Consumers' Preoccupation With Design Benefit Built-in Appliances
  • Strong Image and Aggressive Marketing Ensure Top Spot for SC Arctic
  • Further Innovation To Address Consumers' Demand for Ergonomics and Their Spatial Constraints
  • Private Label Gaining Ground With Wide Distribution Networks and Strong Retail Names
  • Strong and Steady Growth, With Consumers Attracted by Multiple Product Features and Low Energy Consumption
  • Potential for Dehumidifiers, Humidifiers and Air Purifiers With Growing Concerns Regarding Pollution and Air Quality
  • Growing Importance of Convenient Internet Retailing
  • Vortex Leads A Relatively Fragmented Category in 2019
  • Increasing Sophistication of New Products
  • Daikin Focuses on Csr and Educating Consumers
  • Rising Demand for Food Preparation Appliances Due To Hectic and Healthier Lifestyles
  • Health Trend and Product Diversification Ensure Fastest Growth for Slow Juicers
  • Further Healthy Demand Expected, With Consumers Looking for Innovative, Ergonomic and Qualitative Products
  • International Brands With Their Strong Reputations and Availability Lead in 2019
  • Marketing and Education Improve Understanding and Promote Consumer Loyalty
  • Innovation As A Key Strategy
  • Economic Factors and Changing Consumer Lifestyles Benefit Sales Further in 2019
  • Electrical Facial Cleaners Record the Highest Growth Thanks To Increasing Sophistication and Awareness
  • Consumers To Increasingly Favour Premium Products Over the Forecast Period
  • Advertising and Good Availability Benefit Leading Brand Braun Oral-b
  • New Products Focus on Providing Premium Experiences
  • Premiumisation Due To Improved Access To Information and Higher Incomes
  • Improved Living Standards and Health and Wellness Trend Support Sales
  • Dynamic Internet Retailing
  • Top Spot for Philips With Its Strong Presence, Innovation and Advertising
  • Rising Private Label Presence
  • Consumers Welcome Innovation
  • Romanians Demand Premium, High-performing Products That Save Time
  • Low Base and Rising Consumer Awareness Ensure Strong Growth for Robotic Vacuum Cleaners in 2019
  • Chained Specialist Retailers Lead Distribution
  • International Brands' Success Due To Good Visibility, Aggressive Marketing and Innovation
  • Effortless and Efficient Products Demanded
  • Second Manufacturing Facility for Krcher in Romania in 2020

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900