NEW YORK--(BUSINESS WIRE)--The Equity Group Inc., one of the industry’s founding agencies devoted to the practice of investor relations, today announced that its President, Ms. Loren Mortman, recently commented on the theme of company-sponsored research in a January 24th article published in IR Magazine. The link to the story is included here: NIRI Proposes Guidance on Company-Sponsored Research.
In the article, Ms. Mortman noted, “Issuers should take into account the research firm’s reputation within the investment community, the platforms on which the research is available and the ease of investor access and whether they can provide institutional sales and corporate access support. These factors, in addition to cost – which can vary widely – are the most important differentiators of company-sponsored research.”
About The Equity Group
Founded in 1974, The Equity Group is an investor relations firm headquartered in New York City with expertise in strategic communications, investment community outreach and relations, market intelligence and advisory, with a strong focus on both planning and execution.