NEW YORK--(BUSINESS WIRE)--Retail analytics and pricing intelligence leader Intelligence Node today announced it has been included in the Q3 and Q4 2019 Now Tech reports on Retail Planning, Pricing And Promotion from Forrester Research.
Forrester, a leading global research and advisory firm, defines retail planning applications as:
“Applications that apply the best mix of data, analytics, machine learning, AI, and human intuition to anticipate customer demand and create compelling assortments and campaigns. They also connect to sourcing and logistics to continuously synchronize inventory availability by channel and location with demand.”
Forrester selected Intelligence Node to be included in the report based on its market presence and functionality. The firm recommends that application development and delivery professionals use the report to understand the value they can expect from a retail planning provider and select a vendor based on size and functionality.
“Retail merchants, marketing professionals, and inventory planners can’t compete with digital marketplaces using handcrafted spreadsheets. They need the scalable, integrated, data-driven, continuous planning that modern applications deliver by exploiting embedded AI and ML,” writes George Lawrie, Forrester analyst and author of the report, Now Tech: Retail Planning, Q4 2019. In addition, Lawrie writes in the report, Now Tech: Pricing And Promotions, Q3 2019 that “pricing and promotion solutions increase revenue and margin by more effectively enforcing pricing policies and by applying advanced analytics to manage and optimize initial pricing as well as promotional and markdown or clearance pricing.”
As stated in the Pricing And Promotions report, Intelligence Node customers include Global Fashion Group, Li & Fung and Westwing, among many others.
“We are proud to be recognized by Forrester Research as a vendor in the pricing and promotion market,” said Sanjeev Sularia, CEO, Intelligence Node. “We fully agree with Forrester’s assessment that pricing and promotion solutions like Intelligence Node are effective in increasing revenue and margin. In today’s hyper-competitive retail environment, where it is hard to differentiate, the competitive advantages of embedded machine learning to deliver pricing and promotion insights in real-time must be considered in order to win new clients and accelerate growth.”
The full reports on Retail Planning and Pricing And Promotion are available to Forrester subscribers or for purchase. For more information on Intelligence Node’s price optimization solutions, please visit www.intelligencenode.com.
About Intelligence Node
Intelligence Node is a real-time retail price intelligence platform that empowers businesses to drive product level profitability and grow margins using data-driven competitive insights. Leading as a premier independent data powerhouse, it has created the world’s largest pricing dataset with unmatched accuracy - feeding the growth of more than $600 billion in retail revenue globally. Intelligence Node’s proprietary AI-driven algorithms are packaged in an intuitive and beautiful user interface, simplifying onboarding by providing easy-to-use plug & play capability. It is the platform of choice for hundreds of retailers and brands worldwide, including category leaders like Jockey, Unilever, Macy’s, Li & Fung, GFG, Tesco, Reliance, Landmark, and many others.
For more information, please visit www.IntelligenceNode.com and on Twitter @bigdataNODE.