DUBLIN--(BUSINESS WIRE)--The "Cleansing Lotion Market by Distribution Channel and Geography - Forecast and Analysis 2020-2024" report has been added to ResearchAndMarkets.com's offering.
Global Cleansing Lotion Market: About this market
The cleansing lotion market analysis considers sales from both offline and online distribution channels. Our study also finds the sales of cleansing lotion in APAC, Europe, MEA, North America, and South America. In 2019, the offline segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the rise in the number of departmental stores, supermarkets, hypermarkets, specialty stores will play a significant role in the offline segment to maintain its market position. Also, our global cleansing lotion market report looks at factors such as the popularity of e-commerce aiding the sales of cleansing lotions, increasing demand for beauty products, and growing demand among millennials. However, rising pressure to ensure the safety and quality of personal products, large investments needed to sustain consumer loyalty, and the threat from counterfeit products may hamper the growth of the cleansing lotion industry over the forecast period.
Global Cleansing Lotion Market: Overview
Increasing demand for beauty products
Professionals such as personal stylists and models in the fashion industry extensively use products like foundations, concealers, and other makeup items. This is driving the demand for cleansing lotions as they are used as a makeup removal product. The growth of the fashion industry will further boost the purchase volume of cleansing lotion products and premium BPC products. The sales volume of cleansing lotions is also higher in developed regions owing to a larger population base of beauty-conscious people and higher per capita spending on BPC products. Thus, the increasing demand for beauty products will lead to the expansion of the global cleansing lotion market at a CAGR of over 4% during the forecast period.
Multifunctional use of cleansing lotions
Several cleansing lotions are available in different forms, such as wipes, scrubs, and masks, which have specific functionalities. Cleansing lotions are manufactured using multifunctional ingredients, such as sage and thyme, oat milk, kaolin, cocoa butter, sunflower and grapeseed oils, glycerin, lecithin, beeswax, vitamin C, chamomile, lemon oil, and other essential oils. The use of cleansing lotions that are produced using these ingredients offers benefits to customers. Cleansing lotions can be used to remove makeup and blackheads as well as increase the porosity of skin by removing various impurities, such as dust. They also aerate the skin and improve skin health. The use of cleansing lotion as a body wash and moisturizer is also gaining traction. The popularity of multifunctional cleansing products is increasing the demand for cleansing lotions.
Key Topics Covered:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Value chain analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2019
- Market size and forecast 2019-2024
- Market outlook
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
- Market segmentation by distribution channel
- Comparison by distribution channel
- Offline - Market size and forecast 2019-2024
- Online - Market size and forecast 2019-2024
- Market opportunity by distribution channel
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- APAC - Market size and forecast 2019-2024
- Europe - Market size and forecast 2019-2024
- North America - Market size and forecast 2019-2024
- South America - Market size and forecast 2019-2024
- MEA - Market size and forecast 2019-2024
- Key leading countries
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 11: MARKET TRENDS
- Multifunctional use of cleansing lotions
- Increasing demand for organic cleansing lotions
- Increasing number of M&A activities
PART 12: VENDOR LANDSCAPE
- Landscape disruption
- Competitive scenario
PART 13: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Beiersdorf AG
- CHANEL Ltd.
- Christian Dior SE
- Groupe Clarins
- Johnson & Johnson Services Inc.
- L'Oral SA
- Shiseido Co. Ltd.
- The Este Lauder Companies Inc.
- The Procter & Gamble Co.
- Unilever Group
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