DUBLIN--(BUSINESS WIRE)--The "Ale Beer Market by Distribution Channel and Geography - Forecast and Analysis 2020-2024" report has been added to ResearchAndMarkets.com's offering.
Global Ale Beer Market: About this market
The ale beer market analysis considers sales from both on-trade and off-trade distribution channels. Our study also finds the sales of ale beer in APAC, Europe, MEA, North America, and South America. In 2019, the on-trade segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as the rising popularity of pubbing and nightlife among millennials will play a significant role in the on-trade segment to maintain its market position. Also, our global ale beer market report looks at factors such as growing online sales, product launches, and rising demand from millennials. However, stringent regulations on alcoholic beverages, campaigns against alcohol consumption, and rising competition from other beverages may hamper the growth of the ale beer industry over the forecast period.
Global Ale Beer Market: Overview
Growing demand from millennials
The demand for a wide range of alcoholic beverages, including ale beer, is high among millennials, who constitute a major segment of the global population. According to the US Census Bureau, in 2018, millennials almost exceeded baby boomers in the country. Factors such as the prevalence of social media and the expansion of multicultural consumers are creating an awareness of the authenticity of several types of ale beer among millennials. The on-trade spending and consumption of ale beer will lead to the expansion of the global ale beer market at a CAGR of almost 6% during the forecast period.
Increasing awareness about low-alcohol beer
With increasing focus on healthy food and beverages and the adoption of a healthier lifestyle, the preference for ale beer with low alcohol and low calories has increased worldwide. The increasing awareness among consumers about the perils of excessive alcohol drinking consumption such as migraines and increased risk of cancer is further is encouraging the shift to healthier options such as low-alcohol ale beer. Vendors operating in the global ale beer market are benefitting from this shift by introducing low-alcohol ale beer. This development is expected to have a positive impact on the overall market growth.
Key Topics Covered:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Value chain analysis
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2019
- Market outlook
- Market size and forecast 2019-2024
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
- Market segmentation by distribution channel
- Comparison by distribution channel
- On-trade - Market size and forecast 2019-2024
- Off-trade - Market size and forecast 2019-2024
- Market opportunity by distribution channel
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- APAC - Market size and forecast 2019-2024
- Europe - Market size and forecast 2019-2024
- North America - Market size and forecast 2019-2024
- South America - Market size and forecast 2019-2024
- MEA - Market size and forecast 2019-2024
- Key leading countries
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 11: MARKET TRENDS
- Increasing number of M&A activities
- Increasing awareness about low-alcohol beer
- Growing demand from emerging economies
PART 12: VENDOR LANDSCAPE
- Landscape disruption
- Competitive scenario
PART 13: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Anheuser-Busch InBev SA/NV
- Asahi Group Holdings Ltd.
- Carlsberg Breweries AS
- D.G. Yuengling & Son Inc.
- Diageo Plc
- Heineken NV
- Kirin Holdings Co. Ltd.
- Molson Coors Brewing Co.
- Sapporo Holdings Ltd.
- The Boston Beer Co. Inc.
For more information about this report visit https://www.researchandmarkets.com/r/bpvf90