NEW YORK--(BUSINESS WIRE)--Persado, the leader in using AI to generate high-performance language for enterprise communications, was recently mentioned in the “Where Are They Now?” in Gartner’s latest “Cool Vendors in AI for Marketing” report. Gartner analysts Andrew Frank, Mike McGuire and Jason McNellis noted in their October 8, 2019 report that, “AI thrives in conditions where there is an abundance of cause-and-effect data, a large number of possible actions, and little time to analyze complex decisions. Marketers routinely struggle with these kinds of conditions, so marketing is fertile ground for AI solutions.”
Since 2016, Persado’s client roster has expanded to include more than 250 of the world’s leading brands, including JPMorgan Chase, Humana and Vodafone. Earlier this month, Persado was also selected as one of only 12 premier-level partners in the Adobe Exchange Partner Program, following a rigorous review process.
“We’re still at the tip of the iceberg of what AI and natural language processing technologies can do to improve the ways organizations craft language that resonates and is personalized to their various stakeholders,” said Alex Vratskides, co-founder and CEO of Persado. “Data-guided companies around the world are realizing the power that comes from choosing the right words with mathematical certainty and being able to correlate word choice to meaningful increases in stakeholder engagement and revenue.”
To date, Persado has helped its clients generate a total of more than $1.5 billion in incremental revenue. On average, marketing communications created by Persado experience more than a 40% uplift in conversions and a 68% improvement in click-through rates.
A complimentary copy of the Gartner 2019 Cool Vendors in AI for Marketing report is available here.
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Persado is the AI platform of reference for the choice of words for the enterprise. By unlocking the power of words, companies win every customer moment, experiencing dramatic new levels of brand engagement and revenue performance. Leading global brands rely on Persado to generate content in a dramatically new way to unlock the power of words and emotionally engage consumers, one by one, moment by moment at scale.
The Persado platform uses data science, computational linguistics, and machine learning to generate the perfect message by leveraging the world’s most advanced language knowledgebase of more than one million tagged and scored words and phrases. Companies can gain full visibility with quantifiable results and data-driven insights to identify the trends and language that wins every moment in the customer journey while ensuring the message always reinforces brand voice.