Thanx Adds Turnkey Web Ordering to Grow Restaurants’ First-Party Digital Orders

With mobile app and web ordering on a single CRM- and loyalty-integrated platform, Thanx eliminates the need for multiple digital partners or agencies; launch customers include Tocaya Organica, Kolache Factory, PINCHO, and Oath Pizza.

Tocaya digital ordering (Graphic: Business Wire)

SAN FRANCISCO--()--Thanx, a leading provider of digital guest engagement and retention tools for retailers and restaurants, is expanding its CRM-integrated digital ordering tools beyond mobile applications, today announcing an enhanced web ordering experience for restaurants including Oath Pizza, PINCHO, Tocaya Organica and Kolache Factory. The complete platform — Thanx Ordering — helps merchants accelerate the growth of their direct ordering revenue with deep CRM and loyalty integrations and a truly omnichannel approach to capturing digital orders. The enhanced experience is available now in partnership with Olo; Thanx is the first Olo partner to offer CRM-integrated user interfaces for both mobile applications and web ordering on a single platform.

Madera Group’s Tocaya Organica, a Mexican-inspired fast-casual chain which recently made the 2019 Fast Casual Top 100, Oath Pizza, a national pizza brand with a passionate customer base, and Kolache Factory, a quick-service bakery-cafe with sixty-five locations, were among the restaurant brands who jumped at the opportunity to offer a better web ordering experience to their guests.

“Our loyalty program with Thanx will offer great incentives to keep our customers ordering directly from our site,” said Matthew Smith, Chief Marketing Officer, Tocaya. “Thanx’s digital ordering solution allows us to deliver best-in-class digital experiences via websites and in-app; with rewards seamlessly integrated into the user experience, it creates a powerful incentive for guests to order direct.”

In April, Thanx announced the launch of Thanx Ordering and a series of partnerships with ordering technology companies such as Olo — initially, consumers looking to place orders through the loyalty-integrated experience were directed to download the restaurant’s mobile application. Today’s announcement of enhanced web ordering delivers a visually consistent web ordering user experience that does not require a download and features mobile-optimized responsive design, Instagram-worthy menu images, and deep loyalty integration. For instance, when placing an order through the platform consumers can opt-in to automatically earn rewards whenever they reuse the same payment card — both in-store and online — thus eliminating the usual friction associated with participating in a loyalty program.

“Restaurants can easily spend six- or seven-figures building custom digital ordering experiences. This agency approach is too expensive and as such many brands are using generic, outdated user interfaces that unfortunately turn customers away,” said Thanx CEO and Founder Zach Goldstein. “Our vision at Thanx is to deliver a single solution to personalize all guest interactions; our ability to now offer a beautiful, turnkey web ordering interface rounds out the complete solution for our customers.”

As an increasing volume of restaurant revenue comes via digital channels, restaurants are in greater need of “owned ordering” experiences to capture and retain high-value customers instead of referring them to high commission, third-party delivery providers such as DoorDash, GrubHub, and UberEATS. Using the Thanx marketing platform, restaurants can now run more sophisticated campaigns to retarget top customers and can easily attribute paid advertising to orders to finally measure the lifetime value (LTV) of their advertising efforts.

About Thanx

Thanx ( is a digital guest engagement platform for restaurants and retailers. Our integrated CRM, marketing automation, loyalty, feedback, and digital experience platform delivers deeper, data-driven relationships that increase same-store sales and lifetime value from top customers and acquires more who look like them. Creating long-term loyalty is about far more than rewards, which is why Thanx combines customer feedback, referral marketing and segmented, multi-channel and real-time messaging into a single platform. As a result, Thanx turns good customers into raving fans and measures the impact of every customer communication in measurable incremental revenue generated through deep integrations with credit card networks and point of sale (POS) systems. Thanx was founded in 2011 and is headquartered in San Francisco, CA. The Company is financially backed by some of the best venture capitalists in the industry including Sequoia Capital.


Emily Rugaber, Head of Marketing, Thanx

Release Summary

Thanx adds turnkey web ordering to its CRM-integrated digital ordering tools to grow restaurants’ first-party digital orders.


Emily Rugaber, Head of Marketing, Thanx