The Baird & Warner Agent Toolkit Helps Agents Succeed

CHICAGO--()--Baird & Warner, Illinois’ largest family-owned independent real estate services company, provides their agents with free business tools that support them in every aspect of their business.

This “agent toolkit” is a suite of tools and resources that help agents manage relationships and generate leads, customize marketing materials that are delivered the next day, invest in custom branding options, target luxury clients with specialty marketing programs, social media strategies that help them connect, and a full-time tech support team that gets agents back to work quickly when problems arise. The company also provides unlimited access to DocuSign, a leading electronic signature system that cuts down on time and paper usage.

Denise Curry, a broker associate with the Baird & Warner Palatine office, says tools like next-day delivery of marketing materials and a full-time tech support team are critical in being able to deliver the best service to her clients. “Being able to get property brochure in 24 hours gives me an enormous advantage in answering the question ‘How soon can my property go on the market?’ And having a tech support team is critical to my work because technology is at the heart of everything agents do behind the scenes. I can contact them as soon as issues arise and it gets resolved quickly, without causing a stressful delay to my clients.”

In addition to providing free access to the resources, Baird & Warner provides agents with training, coaching, and support to help them leverage these tools in their business.

“I hear from agents who join Baird & Warner say we’re gaining a reputation for really making business easier for our agents. It’s interesting to hear that it’s being noticed now because it’s something we’ve been committed to and building for many years. We’re no longer a sleeping giant when it comes to providing our agents with phenomenal support,” says Laura Ellis, president of residential sales at Baird & Warner.

The company’s commitment to agent support is evident in their 2020 vision. Baird & Warner will continue their complimentary in-house training programs that coach agents at every stage of their careers. The Achieve program trains new agents on the fundamentals of being an agent. For experienced agents, the Accelerate and Ascend programs focus on coaching for career advancement and networking with industry experts. In addition to the regular training and coaching opportunities, Baird & Warner will host industry giant Tom Ferry and a Ninja Selling Installation next year.

“We’ve always known it was important for agents to have this kind of support, which is why we’re looking at 2020 through a different lens. We’re doing something no other brokerage is doing, which is providing a year of training opportunities that revisits the basics of how to be a successful agent, and then also focusing in on what’s happening in today’s world and looking ahead at what’s to come. It’s really the total package in terms of learning how to really succeed as an agent.”

About Baird & Warner Real Estate, Inc.

Established in 1855, Baird & Warner is Illinois’ largest family-owned independent real estate services company. The Baird & Warner brand has been synonymous with making real estate easier through experience, innovation, and integrity for more than 160 years. Steve Baird, the firm’s fifth-generation owner, has been consistently recognized among the industry’s most influential leaders. Baird & Warner ranked as a Chicago Tribune Top Workplace in Chicagoland real estate in 2019 for the eighth year in a row. With nearly 2,400 broker associates in 28 offices and comprehensive mortgage, title, and relocation services, Baird & Warner ranks among the nation’s top real estate firms. Learn more at


Anna Woodward,



Anna Woodward,