LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on marketing strategies to attract new age consumers. The article covers:
- An overview of the current scenario of marketing companies
- Building marketing strategies for new-age consumers
“Marketing organizations seem to have lagged behind when compared to other sectors in terms of technological transformations and customer expectations,” says an analyst at Infiniti Research.
From the rise of online shopping channels to personalized ad campaigns for specific customer groups, consumer marketing strategies have evolved drastically over the past decade. The channels and technologies used by modern marketing companies have changed considerably, however, the manner in which tasks are approached remains more or less the same even today, and that is not a good sign. Organizations that continue to roll out large and infrequent campaigns, rely on media purchasing agencies, and are organized by geography or by products often fail to take full advantage of the latest digital and advanced analytics tools. They can be used as effective marketing tools to chalk out marketing strategies that are more engaging, effective, and agile. Making use of these capabilities for effective marketing strategies require new management approaches.
According to experts at Infiniti Research, to build better marketing strategies for new age consumers, companies must manage internal and external partnerships, build globally dispersed networks, identify new growth channels, and build an agile operating model.
Failing to have a comprehensive understanding of the target customers can result in failed marketing strategies. Request a free proposal to know how we can help your business streamline processes and build the right marketing strategies.
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Are your marketing strategies proving to be ineffective and your marketing campaigns not generating the expected ROI? Tell us more about your business challenge and learn how our solutions can help.
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit: https://www.infinitiresearch.com/about-us