BOTHELL, Wash.--(BUSINESS WIRE)--Essentia, the pioneer of ionized alkaline bottled water in the U.S., was named Brand of the Year at the BevNET Live Winter Summit in Santa Monica, California during its associated Best of 2019 Awards Ceremony on Monday, December 9. In awarding this title, BevNET considered factors like a brand’s impact on the overall category and capacity for long-term change within the industry, as well as retail gains and commercial achievements. According to the publication, “These honorees represent a vibrant and dynamic group of brands that we feel best encompass the ideas, personalities and products pushing the beverage industry in exciting new directions at the dawn of a new decade — and we can’t wait to see where they will take us next.”
“It’s an absolute honor to receive BevNET’s Brand of the Year Award, especially amongst rising competition in the high pH and alkaline water categories,” said Ken Uptain, CEO and founder of Essentia Water. “We have stayed true to our product and mission of providing the best ionized alkaline water to consumers, and this win is a testament to that and the hardworking team here at Essentia.”
Essentia’s Brand of the Year win nods to its consistent sales growth this year, with measured retail sales just shy of $277 million mark in the last 52 weeks1. Essentia continues to outsell all other brands in the high pH category, with 67 percent growth2 year to date, leading premium water category growth3. Essentia has also continued to be the #1 selling alkaline water brand and #1 selling bottled water brand in the natural channel.4
“It’s been a transformational year for Essentia. The brand has continued to build on its equity with our first national, integrated marking campaign, ‘It Might as Well Be You,’ featuring a strategic partnership with NFL MVP Patrick Mahomes II and encouraging overachievers to get up, get out and do the thing they really want to do,” said Karyn Abrahamson, Chief Marketing Officer, Essentia. “Looking ahead, we are excited to continue building upon and engaging our overachieving community, known as the Essentia Nation.”
To learn more about Essentia, or to find a retailer near you, please visit essentiawater.com.
About Essentia Water, LLC:
The first ionized alkaline bottled water offered in the United States, Essentia’s philosophy is that a better you starts with a better water. Headquartered in Bothell, WA, Essentia Water, LLC pioneered ionized alkaline water in 1998 and is known for its unique ionization process. The brand is now distributed in nearly 90,000 retailers across the United States. It’s the #1 alkaline water brand and the #1 selling bottled water brand in the natural channel5. In a clinical study conducted in 2016, Essentia was shown to be better at rehydrating6. To learn more about Essentia, please visit essentiawater.com or connect with Essentia on Facebook, Twitter, or Instagram.
1 IRI/SPINS/WFM P11 2019 Ending 11/3/2019.
2 IRI/SPINS/WFM P11 2019 Ending 11/3/2019.
3 IRI/SPINS/WFM P11 2019 Ending 11/3/2019.
4 IRI/SPINS/WFM P11 2019 Ending 11/3/2019.
5 IRI/SPINS/WFM P11 2019 Ending 11/3/2019.
6 Results of a double-blind, placebo controlled clinical study with Essentia Water vs. a leading bottled water in healthy subjects over two hours following moderate aerobic exercise.