Global Outdoor Video Walls Market 2019-2023 | 18% CAGR Projection Over the Next Five Years | Technavio


Technavio has announced its latest market research report titled global outdoor video walls market 2019-2023 (Graphic: Business Wire)

LONDON--()--The global outdoor video walls market size is expected to post a CAGR of close to 18% during the period 2019-2023, according to the latest market research report by Technavio. Request a free sample report

The rising penetration of LED mobile outdoor video walls will be one of the major factors behind the outdoor video walls market growth. In recent years, the popularity of LED mobile outdoor video walls that are placed by the side of trailers or trucks for advertising has increased significantly. These video walls can be moved to different physical locations thereby engaging the maximum number of viewers on their way. With LED mobile outdoor video walls, enterprises are allowed to place eye-catching LED screens in front of the target demography, which can help garner greater attention. Moreover, the vehicle carrying the LED mobile video walls can be tracked and managed by the enterprise so as to place the mobile video walls in important locations.

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As per Technavio, the growing advent of digital OOH advertisements will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.

Outdoor Video Walls Market: Growing Advent of Digital OOH Advertisements

Digital OOH advertisements have been gaining immense popularity as the most effective and strongest medium of advertising. A large number of companies including SMEs are adopting digital platforms for advertising and marketing, which is providing immense growth opportunities for digital OOH advertising. This is primarily due to the growing need for effective advertising platforms that reach out to a broader audience and help companies remain competitive in the market. The customer engagement rate of these digital OOH advertising campaigns is comparatively higher than other marketing strategies and campaigns that effectively engage customers.

“Other factors such as the integration of outdoor ads with smartphones and the increasing use of software and analytics will have a significant impact on the growth of the outdoor video walls market value during the forecast period,” says a senior analyst at Technavio.

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Outdoor Video Walls Market: Segmentation Analysis

This market research report segments the outdoor video walls market by product (LCD, LED, and DLP) and geographic regions (APAC, Europe, MEA, North America, and South America).

The North American region led the outdoor video walls market in 2018, followed by Europe, APAC, South America, and MEA respectively. The growth of the outdoor video walls market share in North America can be attributed to the continuous use of outdoor video walls in promotional and advertising campaigns by manufacturers, retailers, and government organizations.

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Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

Market Sizing

  • Market definition
  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison
  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

About Technavio

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200

Release Summary

The global outdoor video walls market size is expected to post a CAGR of close to 18% during the period 2019-2023, according to Technavio.


Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 844 364 1100
UK: +44 203 893 3200