Pep Boys Kicks Off 12 Days of Deals

The December promotion highlights tools, service, accessories and electronics that make great holiday gifts

PHILADELPHIA & KENNESAW, Ga.--()--Pep Boys holiday-themed “12 Days of Deals” campaign is underway, highlighting automotive service and products offers that will make great gifts for everyday drivers, as well as automotive enthusiasts and technicians on shoppers’ lists. The offers are available throughout the holiday season,1 and from December 9 through December 20, a daily holiday deal will be featured on PepBoys.com. Highlighted on the holiday deals landing page, the offers will also be featured on web advertising, and in customer emails and social media.

Day 1

 

$24.98 Duramax 113 Piece Mechanics Tool Set*

Day 2

 

$24 Grab & Go 6-Piece Wash and Detail Bucket and $599.90 Pulsar 4500 Watt Generator with Kohler Engine**

Day 3

 

20% off select Masque and BF Goodrich Seat Covers and Mats

Day 4

 

Up to $200 off select installed Goodyear Tires2

Day 5

 

$59.98 OnlineFlow Tsunami 12-Volt Portable Hi Volume Air Compressor

Day 6

 

$19.98 Blaupunkt 2.4-inch Dash Cam

Day 7

 

$24.98 Bell Deluxe Emergency Kit*

 

 

$30 off ShelterLogic 10’ x 20’ Carport Canopy**

Day 8

 

10% off Duracell Inverters & Jumpstarts

Day 9

 

Buy a Griots Buffer and Get Your Choice of a Free Griots Accessory

Day 10

 

WeatherTech Universal Fit Floor Mats and Cargo Liners starting at $54.99

Day 11

 

30% OFF 2 or More Cooper Adventurer Tour, A/T, or H/T Tires

Day 12

 

$99.98 Big Red Torin Floor Jack

Customers who subscribe to Pep Boys SMS text alerts will also receive a “Scratch & Reveal” lottery message that will include a link to a mobile landing page. Once there, they can swipe their finger across the screen in a “lottery scratch off” to reveal a hidden deal. The customer can then opt in to the 12 Days of Deals Daily Broadcast to receive a message about the deal of the day, in addition to more “Scratch & Reveal” broadcasts.

Pep Boys 12 Days of Deals will prompt shoppers to think about automotive products and service as gifts, which could include parts and accessories, as well as preventative maintenance and future car repairs. Recent consumer shopping studies reiterate the appeal of practical gifts and suggest that gifts should be desirable, but that recipients want to be able to use the gift. During the holidays, more people are on the road shopping and travelling, but gifting vehicle preparedness, comfort and appearance helps to ensure the reliability and enjoyment of family and friends’ vehicles year-round.

About Pep Boys

Since 1921, Pep Boys has been one of the nation's leading automotive aftermarket chains, providing premium tires; automotive maintenance and repair; premium-brand parts and expert advice for the do-it-yourselfer; commercial auto parts delivery; and fleet maintenance and repair to customers across the U.S. Pep Boys operates more than 9,000 service bays in approximately 1,000 locations in 35 states and Puerto Rico, and the Pep Boy Mobile Crew service trailer, which offers automotive maintenance on location. Customers can find the nearest location by calling 1-800-PEP BOYS (1-800-737-2697), by visiting www.pepboys.com, or following Pep Boys on Twitter, Facebook or Instagram.

About Icahn Automotive

Icahn Automotive Group LLC (Icahn Automotive) was formed by its parent, Icahn Enterprises L.P. (NASDAQ: IEP), to invest in and operate businesses involved in aftermarket parts distribution and service. Our businesses have a singular focus: provide premium automotive parts and services at a great value. Icahn Automotive today consists of Pep Boys® automotive aftermarket retail and service chain, Auto Plus® automotive aftermarket parts distributor, Precision Tune Auto Care® owned and franchised automotive service centers, and AAMCO Total Auto Care franchised service centers. The Company also is the licensor of Cottman Transmission and operates under several local brands. The businesses of Icahn Automotive total over 22,000 employees, over 2,000 company-owned and franchise locations, and 25 distribution centers throughout the US, Canada, and Puerto Rico. For more information, visit IcahnAutomotive.com.

1Through December 31, 2019
2 $75 manufacturers rebate and $75 instant rebate
*U.S. Only
**Puerto Rico Only

Contacts

Arianna Stefanoni Sherlock, Icahn Automotive
215-430-9142, asherlock@icahnautomotive.com

Christine Bowser, Pinnacle Media
330-688-3515, chrissy@pinnmedia.com

Contacts

Arianna Stefanoni Sherlock, Icahn Automotive
215-430-9142, asherlock@icahnautomotive.com

Christine Bowser, Pinnacle Media
330-688-3515, chrissy@pinnmedia.com