LONDON--(BUSINESS WIRE)--The global maternity intimate wear market size is expected to grow by USD 347.31 million during the period 2020-2024, according to the latest market research report by Technavio. Request a free sample report
Rising penetration of the Internet, increasing number of online retailers, growing ease of shopping, and flexible delivery options are a few of the factors contributing to the increasing online sales of maternity intimate wear. For instance, e-commerce companies across the globe are focusing on developing online shopping applications for the tech-savvy millennial customers. These online portals allow customers to make informed purchase decisions after conducting an in-depth product comparison in terms of pricing and quality. Some of the key vendors in the maternity intimate wear market such as Destination Maternity, Noppies, Mamaway and others are strengthening their market presence by venturing into the online space along with offering products through conventional retail outlets. Thus, growth in online sales channels is expected to drive the maternity intimate wear market during the forecast period.
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As per Technavio, increasing demand for antimicrobial and ecofriendly maternity intimate wear will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2020-2024.
Global Maternity Intimate Wear Market: Increasing Demand for Antimicrobial and Ecofriendly Maternity Intimate Wear
There has been an increase in popularity for antimicrobial and ecofriendly maternity intimate wear among modern consumers. The use of antimicrobial technology creates a durable defense barrier to fight odor-causing bacteria, mold, and fungus. This further aids in making the product stay fresh for a longer duration and increase the confidence of the wearer. Furthermore, many manufacturers are introducing ecofriendly maternity intimate wear for different stages of motherhood. Companies are using organic cotton, recycled polyamide, and polyester fleece in the multipurpose intimate wear pieces suitable for pregnancy and nursing. Thus, the rising adoption of antimicrobial and ecofriendly maternity initimate wear will drive market growth during the forecast period.
“Increasing innovation in comfort, appearance, and quality of maternity intimate wear along with growing customization of maternity intimate products are some factors that will further boost the maternity intimate wear market growth during the forecast period”, says a senior analyst at Technavio.
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Global Maternity Intimate Wear Market: Segmentation Analysis
This market report segments the global maternity intimate wear market by product (bras, panties, and others), and distribution channel (offline and online) and geography (APAC, Europe, MEA, North America, and South America)
Europe led the maternity intimate wear market share in 2019, followed by North America, APAC, South America, and MEA respectively owing to the presence of multiple vendors. In addition, the popularity of maternity intimate wear is increasing considerably in the region because of the advertisements on social networking platforms. Vendors in the market are also leveraging online stores for the distribution and sale of maternity intimate wear in addition to their retail stores to further augment growth.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Geographic comparison
- Key leading countries
- Landscape disruption
- Competitive scenario
- Vendors covered
- Vendor classification
- Market positioning of vendors
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