NEW YORK--(BUSINESS WIRE)--On Cyber Monday, global e-commerce sales grew twice as fast as on Black Friday in major markets, according to proprietary data from eShopWorld, one of the world’s leading cross-border commerce companies. Cyber Monday sales grew 21.5% year over year, while Black Friday sales grew 8.4% compared with last year, according to the company. eShopWorld also found that in major global markets, e-commerce sales growth in the week ending on Black Friday increased 28.9% compared with 2018.
“Black Friday’s dominance over the holiday shopping season weakened this year as Cyber Monday and the weeks in the lead up to the holiday picked up share of sales in both volume and value,” said Tommy Kelly, Founder and CEO of eShopWorld. “While we saw cross-border e-commerce sales break a number of records over the long Thanksgiving weekend, the shopping holiday is now starting earlier and lasting for more days. Global retailers have much to gain by offering sales that aren’t limited to just a single shopping day—and shoppers should be looking for deals through the whole Black Friday week.”
eShopWorld’s data also indicate that shoppers ordered more expensive items than last year, as order value increased at a higher rate than the number of orders did for all periods the company analyzed. While the number of orders on Black Friday saw a rise of 1.8% versus 2018, the value of those orders increased by 8.4%. Cyber Monday saw a similar trend, with an increase of 11.2% in number of orders compared with 2018 and a 21.5% increase in order value.
eShopWorld, which partnered with leading data science firm Gradient Metrics to independently analyze the data, also found:
- Black Friday is showing a strong growth trend, with sales up 8.4% since last year and up 60% since 2017.
- The number of orders shoppers placed in the week ending with Black Friday was approximately 200% higher than in the seven-day period two weeks prior.
- The conversion rate rose by 3.0% year over year on Black Friday and by 2.6% year over year on Cyber Monday, indicating consumer confidence in buying cross-border is growing.
eShopWorld provides premium global e-commerce solutions to leading retailers and brands, allowing them to increase global revenues by providing local shopping experiences to consumers in up to 200 markets across six continents. The company’s end-to-end solution optimizes each element in the shopping journey, from local payments to checkout to delivery to returns, ensuring that brands can expand internationally and grow cross-border sales while protecting and enhancing the brand experience at every customer touchpoint. eShopWorld works with some of the world’s most recognizable luxury, lingerie, fashion and sportswear brands and manages the global e-commerce requirements of five of the top 10 apparel brands.
Established in 2010, eShopWorld’s core e-commerce solution connects premium brands with consumers in more than 200 markets. Headquartered in Ireland, eShopWorld also has offices in the US, Singapore and the Netherlands. The company is privately owned by Tommy Kelly and Asendia, an alliance between La Poste (France) and SwissPost (Switzerland).