CULVER CITY, Calif.--(BUSINESS WIRE)--Following sustained success throughout 2019 and recent expansion, Sweet Flower—the fastest growing cannabis lifestyle brand committed to modernizing the cannabis customer experience—appoints Kiana Anvaripour as Chief Marketing Officer, as announced today. Noted for her industry vision at Beboe Brands as CMO, she now brings a diverse global background, which spans not only cannabis, but also lifestyle and fashion, to this new post at Sweet Flower.
Based in the company’s Los Angeles headquarters, Ms. Anvaripour will spearhead marketing for the brand and advise and execute 360-degree campaigns. Her purview includes branding, strategic alliances, consumer experience, and partnerships. Joining the team, she will be crucial to further expansion as the brand opens new locations throughout California and continues to cement Sweet Flower as a household name in the space through raising awareness on a national scale.
“When it comes to marketing, Kiana has proven herself to be a visionary time and time again,” said Mr. Dodd. “Her track record in cannabis as well as various other verticals speaks for itself. She will undoubtedly be a catalyst for Sweet Flower’s growth in 2020 and beyond as a key player in the future of the brand. She’s going to catalyze and drive our next chapter and mainstream growth.”
Her previous experience spans cannabis, fashion, and lifestyle. Most recently, she headed up marketing for Beboe Brands—renowned as the “Hermes of Cannabis”—playing an integral part from inception to its successful high-profile acquisition. Recognized as a true innovator and leader in the industry, her diverse perspective has proven integral to the introduction of all THC and CBD products into the marketplace.
“There is no brand quite like Sweet Flower. The customer experience is unparalleled in the industry,” said Kiana. “I’ve watched company rapidly evolve into the industry leader from afar. Now, it’s an honor to join this group. Tim and the team have raised the bar across the board. Together, we’re going to continue to raise it.”
Kiana joins the largest independent cannabis retailer on the heels of their third location opening in downtown Los Angeles—with Westwood opening soon. More announcements to come.
About Sweet Flower
Sweet Flower is a cannabis lifestyle brand committed to modernizing the cannabis customer experience. The hallmarks of the Sweet Flower experience are unparalleled customer service, the highest quality, locally-sourced products, and retail environments distinguished by their design and inviting ambience. Founded in 2018, the company is headquartered in Culver City, California. Sweet Flower is committed to being an inclusive and diverse employer and to addressing the needs of the communities it serves.