SOUTHFIELD, Mich.--(BUSINESS WIRE)--Zoup! Good, Really Good® Broth, a premium lineup designed to break the boundaries of taste on retail shelves, has successfully signed on over 2,400 new outlets to carry its products. As of this fall, Sprouts Farmers Market, Walmart, Hannaford, Stop & Shop, Ingles, and DeMoulas supermarkets now carry skus from Zoup!’s certified organic broth, original broth, and bone broth lineup. This places the fast-growing brand in over 7,000 stores to date. Other retail locations carrying the products include: Cosentino’s, Fresh Thyme, Dorothy Lane, Harmon’s, Hugo’s, Nature’s Own, The Fresh Market, Raley’s, Wegman’s, Albertsons-Safeway, HEB, Weis Markets, Tony’s Fine Foods, and Falls Price Chopper.
Introduced by Eric Ersher, founder of Zoup! Eatery, a successful group of soup-differentiated, fast-casual restaurants, Zoup! Specialty Products’ retail offerings consist of Zoup! Good, Really Good® new Certified Organic Chicken Broth, new Certified Organic Veggie Broth, original Chicken Broth, Low-Sodium Chicken Broth, Vegetable Broth, and Chicken and Beef Bone Broth, each touting the tagline, “Good Enough to Drink.” Since its launch, Zoup! Broth has brought better flavor, new consumers, and a higher ring to the once traditional category. The brand was also first-to-market in the super-premium broth category.
Kettle cooked in small batches and made using only the freshest and finest quality ingredients, Zoup! Broth bursts with an unforgettable homemade taste and was the first broth to be packaged in recyclable glass jars to showcase its delicious golden color. In addition, the products are low in calories, paleo-friendly / zero carb, and completely free of hormones, gluten, GMO’s, fat, trans fat, and saturated fat.
Founder and CEO Eric Ersher said, “We’ve brought chef-driven, restaurant-quality, natural and organic broth to retail shelves and the response has been amazing. Once the grocery buyers taste the difference and experience the product’s premium taste, they understand the gap our offerings fill in the category.”