MINNEAPOLIS--(BUSINESS WIRE)--Colle McVoy announced today that Jessica Henrichs has joined the agency in the new position of managing director, head of client growth. Henrichs will lead the brand leadership group, overseeing client partnerships while augmenting the agency’s digital and data science offerings. Her transformational leadership will continue to drive innovation for the agency, which has experienced 12 years of consecutive growth.
“Jessica is an amazing brand and business transformation specialist, trusted strategic advisor and dynamic leader,” said Christine Fruechte, CEO, Colle McVoy. “As we continue to create industry-defining work, Jessica is a pro at helping clients find groundbreaking solutions that change consumer and customer behavior.”
Henrichs has nearly two decades of experience creating award-winning integrated strategies and solutions for global brands in the retail, media and entertainment, telecom, automotive and financial industries. At Digitas for more than a decade — most recently as EVP, head of account management — Henrichs oversaw management of the Whirlpool, Maytag, KitchenAid, JennAir, Bank of America, Sprint, P&G, General Motors, PPG, Glidden and Goodyear accounts. Prior to Digitas, she spent nine years in charge of marketing and sales promotions for CBS television stations.
“I always believe you should choose your next job based on who over what. I immediately felt connected to the leadership team at Colle McVoy and the shared vision for what’s next,” said Henrichs. “In a world where competition is coming from so many channels, there will always be a need for what the agency does best: purpose-driven, transformative work that’s at the core of what clients struggle to do themselves but can’t afford to live without.”
About Colle McVoy
Colle McVoy is a full-service creative agency that leads brands to their next. We combine purpose, innovation and experience in new ways to give businesses a competitive advantage. We bring this approach to a diverse collection of client partners, including 3M, AGCO, Associated Bank, Children’s Health, CHS, Cub Cadet, Elanco, Florida’s Natural, Jackson Hole Travel & Tourism, Land O'Lakes, Minnesota United FC, Optum, the Recreational Boating & Fishing Foundation, Target, UnitedHealth Group and Vermont Creamery. Headquartered in Minneapolis, Colle McVoy has been named a Best Place to Work by Ad Age, Outside magazine and the Star Tribune. For more information, visit collemcvoy.com or follow us on Facebook, Twitter and Instagram at Colle McVoy.