LONDON--(BUSINESS WIRE)--The global denim jeans market size is expected to grow by USD 14.38 million during 2020-2024, according to the latest market research report by Technavio. Request a free sample report
The growing awareness about the harmful effects and ecological imbalance caused in the manufacture of denim fabric has driven market vendors to adopt sustainable manufacturing processes. Vendors are undertaking several initiatives and coordinating with the fashion industry associations in this regard. Thus, the increased adoption of sustainable manufacturing by vendors will be one of the critical factors to trigger the denim jeans market growth during the forecast period.
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As per Technavio, the introduction of organic jeans will have a positive impact on market growth over the forecast period. This research report also analyzes other significant trends and market drivers that will influence market growth over 2020-2024.
Denim Jeans Market: Introduction of Organic Jeans
Rising awareness of the benefits of using organic clothes and growing health consciousness among consumers has led to an increase in demand for organic apparel such as organic denim jeans. As a result, vendors in the market are launching new line of organic denims with at least 50% organic content such as organic cotton. Thus, the emergence of organic jeans as a popular choice of organic apparel is anticipated to drive the denim jeans market during the forecast period.
“Product premiumization, high influence of celebrity endorsements on customer purchase and growing strategic alliances are some other key factors that are expected to boost the denim jeans market growth during the forecast period,” says a senior analyst at Technavio.
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Denim Jeans Market: Segmentation Analysis
This market research report segments the denim jeans market by distribution channel (offline and online) and geography (APAC, Europe, MEA, North America, and South America).
APAC led the market in 2019, followed by North America, Europe, South America, and MEA respectively due to the introduction of global brands and products coupled with an increased preference for premium denim jeans. Furthermore, an increase in promotional activities and advertisement campaigns by international players in the denim jeans market of Japan, China and India will lead the region to contribute the highest incremental growth during the forecast period.
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Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Regional comparison
- Key leading countries
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Competitive scenario
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