LONDON--(BUSINESS WIRE)--The global plano sunglasses market is expected to grow at a CAGR of more than 5% during the period 2020-2024, according to the latest market research report by Technavio. Request a free sample report
Vendors in the market are focusing on expanding their product portfolios by launching innovative products with functional and technological advances. Several vendors are offering premium plano sunglasses made of high-quality materials, enhanced coating, and high-end optical designs. Certain vendors are introducing video-recording sunglasses equipped with CMOS sensors and built-in storage systems. The incorporation of such advanced functional and technological advances is one of the key factors that will lead to the growth of the market.
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As per Technavio, the increase in the demand for premium plano glasses, loyalty programs, and marketing initiatives will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2020-2024.
Global Plano Sunglasses Market: Increase in the Demand for Premium Plano Sunglasses, Loyalty Programs, and Marketing Initiatives
The endorsement of popular brands by celebrities is influencing consumers to spend on premium plano sunglasses. This is encouraging players in the market to develop marketing strategies such as loyalty programs to target and retain potential customers. Vendors are also adopting digital marketing campaigns to effectively promote their products and attract consumers. This trend is expected to boost the sales of plano sunglasses and fuel market growth during the forecast period.
“Use of plano sunglasses as a fashion product and the expansion of the distribution network are other factors that will further boost market growth during the forecast period”, says a senior analyst at Technavio.
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Global Plano Sunglasses Market: Segmentation Analysis
This market report segments the global plano sunglasses market by distribution channel (offline and online) and geography (APAC, Europe, MEA, North America, and South America).
The North American region led the market in 2019, followed by Europe, APAC, South America and MEA respectively. During the forecast period, the North American region is expected to maintain its dominance over the market. This is due to the expansion of the retail landscape and the growth of consumer base in the region.
Technavio’s sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more.
Some of the key topics covered in the report include:
- Market ecosystem
- Market characteristics
- Market segmentation analysis
- Market definition
- Market size and forecast
Five Forces Analysis
- Geographic comparison
- Key leading countries
- Landscape disruption
- Competitive scenario
- Vendors covered
- Vendor classification
- Market positioning of vendors
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