Packaging Seize+Adapt Concept Report, 2019 - Wider Opportunities for a Drinking Cup with a Sliding Lid - ResearchAndMarkets.com

DUBLIN--()--The "Packaging Seize+Adapt Concept: Wider Opportunities for a Drinking Cup With a Sliding Lid" report has been added to ResearchAndMarkets.com's offering.

This report uses the author's packaging innovation tool to take a closer look at a pack format used in the US by Brandable Foods for its Thrive! ready-to-blend smoothie, and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes.

This case study was compiled using the author's Pack-Track packaging innovation tool and takes a closer look at a paperboard drinking cup that has a plastic lid with a sliding/rotating cover, and considers how the format could cross over into other categories.

Scope

  • Discusses key features and packaging benefits of Thrive! ready-to-blend smoothie.
  • Examines how this pack format taps into consumer trends within the author's TrendSights framework.
  • Explores how this easy-to-use pack format could be applied to other product categories.

Reasons to Buy

  • Use the author's Packaging Seize+Adapt Concept series to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.

Key Topics Covered

  1. Executive summary
  2. What is Seize+Adapt?
  3. The packaging innovation - convenience
  4. How does the innovation align to TrendSights?
  5. Wider opportunities for a drinking cup with a sliding lid
  6. Appendix

Companies Mentioned

  • Brandable Foods

For more information about this report visit https://www.researchandmarkets.com/r/om3uwr

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900