Asia Pacific Millionaires Luxury Brands Report 2019: Purchasing Behaviour, Motivations, Media Channels and Brand Preferences - ResearchAndMarkets.com

DUBLIN--()--The "Millionaires: Regional Luxury Report 2019" report has been added to ResearchAndMarkets.com's offering.

We will be looking at purchasing behaviour, motivations, media channels and brand preferences of high-net-worth (HNWI) consumers when it comes to purchasing premium and luxury products and services.

The APAC region contributes over 6 million high net worth individuals, recording double digit growth in 2018. A powerhouse market like China continues to drive global wealth, with well over 1 million HNWIs to date. In our latest conversations with the affluent Asian consumers covering 6 key markets, we looked into their perceptions of wealth and luxury.

Asian millionaires define luxury as something synonymous to quality, both tangible (high-quality goods) and intangible (capacity to lead a quality lifestyle). We look at the top brands for each category market covered.

The 2019 Luxury Study covers premium brands across the following categories:

  • 112 Fashion & Accessories brands
  • 81 Watch brands
  • 72 Jewelry brands
  • 72 Hotel brands
  • 17 Cruise brands
  • 60 Skincare brands
  • 48 Makeup brands
  • 61 Alcohol brands

Countries Covered

  • China
  • Hong Kong
  • Singapore
  • Japan
  • Korea
  • India

Key Topics Covered:

  1. Section Summary
  2. Experiences from Luxury Brands
  3. Next Luxury Purchase
  4. Expectations from Luxury Brands
  5. Luxury Purchase Preferences
  6. Millionaires' Luxury Preferences
  7. Motivations to Buy Luxury Brands
  8. Luxury and Social Media
  9. Top Social Media Celebrities/Influencers
  10. Luxury Category Purchasing
  11. Luxury Spending Outlook
  12. Share of Wallet
  13. Luxury Purchase Channels
  14. Motivations to Buy Luxury Online
  15. Buying Luxury Online
  16. Luxury Shopping Websites
  17. Preferred Online Payment Mode

For more information about this report visit https://www.researchandmarkets.com/r/42x0iv

Contacts

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Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900