Hong Kong Luxury Brands Report 2019 - ResearchAndMarkets.com

DUBLIN--()--The "Hong Kong: Luxury Report 2019" report has been added to ResearchAndMarkets.com's offering.

We will be looking at purchasing behaviour, motivations, media channels and brand preferences of the highly affluent consumers when it comes to purchasing premium and luxury products and services.

Affluent Hong Kong consumers have a positive outlook on their finances this year - they expect an increase in their disposable income and value of investments. However, they will tend to allocate more of their finances into savings than spending on luxury (except travel).

Despite their conservative outlook on luxury goods spending this year, affluent Hong Kong consumers' shopping list will continue to include jewellery, watch and car. There is also a higher interest to buy real estate/property.

The 2019 Luxury Study covers premium brands across the following categories:

  • 112 Fashion & Accessories brands
  • 81 Watch brands
  • 72 Jewelry brands
  • 72 Hotel brands
  • 17 Cruise brands
  • 60 Skincare brands
  • 48 Makeup brands
  • 61 Alcohol brands

Key Topics Covered:

SECTION A: LUXURY PERCEPTIONS AND PURCHASE BEHAVIOUR

  • Spending Outlook, Next 12 Months
  • Spending Outlook by Category, Next 12 Months
  • Reasons for Spending Less on Luxury
  • Next Luxury/Big Ticket Purchase
  • What Luxury Means to Them
  • Luxury Buyer Personalities
  • Buying Luxury Online
  • Luxury E-Commerce Platforms
  • Expectations from Luxury Brands
  • Important Attributes in a Luxury Brand
  • Luxury and Social Media
  • Luxury Category Purchasing
  • Share of Wallet
  • Luxury Purchase Channels
  • Preferred Online Payment Methods for Luxury

SECTION B: FASHION CATEGORY

  • Top Insights
  • Favourite Brands
  • Purchase Channels
  • Top 10 Brands
  • Brands Owned & Planned to Purchase
  • Perception of Top Brands - Women
  • Perception of Top Brands - Men
  • Media & Info Sources: Share of Influence
  • Media & Info Sources: Digital
  • Media & Info Sources: Social Media
  • Media & Info Sources: Traditional Media

SECTION C: WATCHES & JEWELLERY CATEGORY

SECTION D: SKINCARE & MAKEUP

SECTION E: ALCOHOL

SECTION F: FINANCES

  • Top Insights
  • Income
  • Investable Assets & Source of Assets
  • Portfolio Allocations
  • Credit Cards Owned
  • Financial Priorities
  • Use of Private Banks and Property Ownership (HNWI)
  • Future Overseas Property Purchase Locations
  • Media & Info Sources: Share of Influence
  • Media & Info Sources: Digital
  • Media & Info Sources: Social Media
  • Media & Info Sources: Traditional Media
  • Favourite Charitable Causes

SECTION G: TRAVEL

  • Top Insights
  • Number of Overseas Trips
  • Important Accommodation Features
  • Top 10 Brands - Hotels
  • Hotel Brands Used & Planned to Use
  • Leisure Destinations
  • Travel Luxury Purchase Preferences
  • Travel Purchase Channels: Airline Tickets (& Booking Sites)
  • Travel Purchase Channels: Hotels/Accommodations (& Booking Sites)
  • Travel Purchase Channels: Travel Experiences (& Booking Sites)
  • Travel Activities
  • Travel Luxury Shopping Influences
  • Media & Info Sources: Share of Influence
  • Media &Info Sources: Digital
  • Media &Info Sources: Social Media
  • Media & Info Sources: Traditional Media

SECTION H: PROFILING

  • Passions
  • Hobbies/Interests
  • Sports Followed

For more information about this report visit https://www.researchandmarkets.com/r/13n442

Contacts

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Laura Wood, Senior Press Manager
press@researchandmarkets.com
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Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900