CRANBURY, N.J.--(BUSINESS WIRE)--MJH Life Sciences™ (MJH), the largest privately held, independent, full-service medical media company in North America dedicated to delivering trusted health care news across multiple channels, has acquired Element – The Data Agency. The firm is a leading provider of data-driven technology to support sales and marketing solutions in the animal and oral health markets.
“The combination of Element’s data-fueled solutions with MJH’s trusted veterinary and dental brands, dvm360® and Dental Products Report®, allows us to provide deeper audience insights to our clients, down to the customer level,” said Mike Hennessy Jr., president and CEO of MJH Life Sciences™. “By extending this service to our clients in other health care sectors, we can help them be more agile and efficient with their marketing strategies and improve return on investment.”
Element is a customer-centric, data-driven marketing agency that focuses on helping manufacturers develop, manage and grow relationships directly with their customers. Element helps clients put their customers first by collaborating to build a simple process and by improving customer relationships. The agency offers a wide range of services, solutions and industry-specific data assets that are specifically and uniquely positioned to help companies in the early stages of developing a customer relationship management capability. Element is based in Kansas City, Missouri.
Terric Townsend, co-founder and CEO of Element added: “At the heart of Element has been the desire to develop and grow relationships between our clients and their customers. With MJH’s deep connections within the life sciences community, they are an ideal partner to help bring our data-driven solutions to a broader audience.”
Townsend will continue in his current role, as will co-founder and CTO, Matthew Braun.
About MJH Life Sciences™
MJH is the largest privately held, independent, full-service medical media company in North America dedicated to delivering trusted health care news across multiple channels, providing health care professionals with the information and resources they need to optimize patient outcomes. MJH combines the reach and influence of its powerful portfolio of digital and print product lines, live events, educational programs and market research with the customization capabilities of a boutique firm. Clients include world-leading pharmaceutical, medical device, diagnostic and biotech companies. For more information, please visit https://www.mjhlifesciences.com/.