Global Marketing Automation Solutions (MAS) Market Forecast to 2025: Growth Opportunities in Asia-Pacific, MAS for Channels, Account-Based Marketing, Chatbots - ResearchAndMarkets.com

DUBLIN--()--The "Global Marketing Automation Solutions (MAS) Market, Forecast to 2025" report has been added to ResearchAndMarkets.com's offering.

This study focuses on the global marketing automation solutions market. The study considers 2018 as the base year, with market growth, regional splits, and specific customer segment revenue growth forecasted until 2025. A marketing automation solution comprises platforms that automate marketing and sales activities to drive revenue growth and empower organizations to make data-driven decisions.

A marketing automation solution constitutes the following 4 functions: campaign management, sales enablement, lead management, and data and analytics. Marketing automation solutions differentiate from marketing process automation solutions, customer relationship management, digital asset management, and email marketing software. Marketing automation solutions serve the small- and medium-sized business segment and the enterprise segment. A marketing automation solution is a global technology, and this study focuses on and analyzes trends in North America-Latin America, Europe, the Middle East and Africa, and Asia-Pacific.

This study also examines the predicted base year revenue and further revenue growth for the next 7 years, discusses pricing and distribution structure, growth opportunities, and Mega Trends affecting the marketing automation solutions market. The 2018 marketing automation solutions study also includes information about marketing automation solutions that target two major customer segments: enterprises and small- and medium-sized businesses. Each customer segment section will discuss regional forecasts and trends as well as drivers and restraints for each customer segment.

Key Issues Addressed

  • What does the marketing automation solutions market growth look like during the forecast
  • period - is it growing, maturing, or declining?
  • How will major trends, customer behaviors, regional factors, and market competition affect the revenue growth of the marketing automation solutions market?
  • What are the most significant features and functionalities that customers look for in a marketing automation solution?
  • What are the top growth opportunities in the marketing automation solutions market? What are the current pricing trends for the marketing automation solutions market?
  • Which are the top vendors of marketing automation solutions and how are they approaching the market for growth?
  • What Mega Trends are affecting the marketing automation solutions market?

Marketing automation solution vendors mentioned and/or profiled in this study include:

  • Act-On Software
  • ActiveCampaign
  • Agglic
  • Aritic
  • Blackbaud
  • Braze
  • HubSpot
  • IBM Watson
  • Impartner
  • Infusionsoft
  • Lead Liaison
  • Marketo
  • Mindmatrix
  • Net-Results
  • Ontraport
  • Oracle Eloqua
  • Pardot
  • Right On Interactive
  • SAP Marketing Cloud
  • Salesfusion
  • SharpSpring
  • Zift Solutions
  • Zoho
  • eTrigue

Key Topics Covered:

1. Executive Summary

  • Key Findings
  • Market Engineering Measurements
  • CEO's Perspective

2. Market Overview

  • Market Definitions
  • Definitions of Vertical Markets
  • Key Questions this Study will Answer

3. Drivers and Restraints-Total Marketing Automation Solutions Market

  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained

4. Forecasts and Trends-Total Marketing Automation Solutions Market

  • Forecast Assumptions
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Revenue Forecast by Region
  • NALA Revenue Forecast Discussion
  • Revenue Forecast Discussion by EMEA
  • APAC Revenue Forecast Discussion

5. Pricing Analysis and Distribution Channel-Total Marketing Automation Solutions Market

  • Pricing Analysis
  • Market Distribution Channels
  • Market Distribution Channels Discussion

6. Vertical Market Analysis-Total Marketing Automation Solutions Market

  • Percent Revenue by Vertical Market
  • Percent Revenue Discussion by Vertical Market

7. Market Share and Competitive Analysis-Total Marketing Automation Solutions Market

  • Market Share
  • Competitive Landscape
  • Market Leader-Marketo by Adobe
  • Market Challenger/Leader-HubSpot
  • Market Challenger-Oracle Eloqua
  • Market Challenger-IBM Watson
  • Market Contender/Challenger-Act-On Software
  • Market Contender/Challenger-Pardot
  • Market Contender/Challengers
  • Emerging/Receding Participants
  • Competitive Environment
  • Competitive Factors and Assessment

8. SMB Segment Analysis

  • Market Engineering Measurements
  • Revenue Forecast
  • Percent Revenue Forecast by Region
  • NALA SMB Segment-Revenue Forecast
  • EMEA SMB Segment-Revenue Forecast
  • APAC SMB Segment-Revenue Forecast
  • Revenue Forecast Discussion
  • Market Share
  • Competitive Environment
  • Competitive Factors and Assessment

9. Enterprise Segment Analysis

  • Market Engineering Measurements
  • Enterprise Segment - Revenue Forecast
  • Enterprise Segment - Percent Revenue Forecast by Region
  • NALA Enterprise Segment-Revenue Forecast
  • EMEA Enterprise Segment-Revenue Forecast
  • APAC Enterprise Segment-Revenue Forecast
  • Revenue Forecast Discussion
  • Market Share
  • Competitive Environment
  • Competitive Factors and Assessment

10. Growth Opportunities and Companies to Action

  • Growth Opportunity 1-APAC
  • Growth Opportunity 2-MAS for Channels
  • Growth Opportunity 3-Account-Based Marketing
  • Growth Opportunity 4-Chatbots
  • Strategic Imperatives for Success and Growth

11. Technology Trends-Total Marketing Automation Solutions Market

  • Technology Trends
  • Mega Trend Impact on MAS Market
  • Mega Trends Explained

12. The Last Word

  • The Last Word-Predictions

13. Appendix

For more information about this report visit https://www.researchandmarkets.com/r/mjkq9p

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Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T. Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900