LONDON--(BUSINESS WIRE)--Technavio has been monitoring the global rum market since 2015 and the market is poised to grow by 150.51 million liters during 2020-2024, progressing at a CAGR of 2% during the forecast period. Request free sample pages
Read the 152-page report with TOC on “Rum Market Analysis Report by Product (gold and dark rum, white rum, and spiced rum), Distribution Channel (on-trade and off-trade), Geography (APAC, Europe, MEA, North America, and South America), and the Segment Forecasts, 2020-2024”.
The market is driven by the growing demand for premium varieties of rum. In addition, the rising demand for rum cocktails is anticipated to boost the growth of the rum market.
Premium varieties of rum are gaining popularity due to their authenticity, taste, and brand. The rise of the per capita income of consumers in developed and developing countries has significantly increased the demand for premium varieties of rum across the world. This is encouraging vendors to launch several premium varieties of rum to cater to the growing consumer demand.
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Major Five Rum Companies:
Asahi Group Holdings Ltd.
Asahi Group Holdings Ltd. owns and operates its business across various segments such as Alcohol Beverages, Soft Drinks, Food, and Overseas. The company offers the product Untold Spiced Rum through its subsidiary, Asahi Beverages.
Bacardi Global Brands Ltd.
Bacardi Global Brands Ltd. offers a wide range of spirits, such as rum, whiskey, gin, vodka, and tequila, under brands such as Dewar's, Bombay Sapphire, and Grey Goose. Some of the products offered by the company include BACARDÍ Superior, BACARDÍ Gold, BACARDÍ Gran Reserva Diez, and BACARDÍ Añejo Cuatro. The company also offers rum in a variety of flavors, such as lime, coconut, mango, and raspberry.
Davide Campari-Milano Spa
Davide Campari-Milano Spa owns and operates its business across segments such as Americas, Southern Europe, Middle East and Africa, North, Central and Eastern, and Asia-Pacific. The company offers rum under several brands such as Appleton Estate, Appleton, Wray and Nephew, Coruba, and Sangsters. Some of the products offered by the company include Wray and Nephew White Overproof Rum, Coruba Jamaica Rum, and Sangster’s Jamaica Rum Cream.
Demerara Distillers Ltd.
Demerara Distillers Ltd. owns and operates its business across segments such as Manufacturing, Trading, and Services. The company offers rum under the brand El Dorado. Some of the products offered by the company include Luxury Casked Aged, Fine Cask Aged, Connoisseur, and Cream Liqueur.
Diageo Plc owns and operates its business across several segments such as North America, Europe and Turkey, Africa, Latin America and Caribbean, and Asia Pacific. The company offers several variants of rum through its brands Captain Morgan, Bell's, Buchanan's, Johnnie Walker, and Tusker.
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Rum Technology Product Outlook (Units, Liter, 2020 - 2024)
- Gold and dark rum
- White rum
- Spiced rum
Rum Technology Distribution Channel Outlook (Units, Liter, 2020 - 2024)
Rum Technology Regional Outlook (Units, Liter, 2020 - 2024)
- North America
- South America
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