Indonesian Nutritional Supplements Market Report, 2013-2019 & 2023F -

DUBLIN--()--The "Indonesia Nutritional Supplements Market Outlook to 2023 - by Vitamins (Single Vitamin and Multi-Vitamin) & Herbal and Standard Dietary Supplements (General Health, Beauty, Digestive, Bone, Heart Health, Memory, Joint), Functional Beverages and Functional Foods" report has been added to's offering.

  • This report provides a comprehensive analysis of the nutraceutical market in Indonesia.
  • The report also covers the industry revenue, segmentation by product category and distribution channel for vitamins & dietary supplements, functional beverages and functional foods, trends and developments, issues and challenges, regulations in Indonesia, issues and challenges, competitive scenario and company profiles.
  • The report concludes with market projection and analyst recommendations highlighting the major opportunities and cautions.

Market Overview & Size

Indonesia nutraceutical market was observed in its late growth stage and heading towards maturity from fragmented to consolidated nature. A fundamental shift was observed towards Indonesia health and wellness industry from the treatment of chronic type diseases to preventing chronic diseases in the first place, thereby reducing people's dependency on various pharmaceutical drugs. Nutraceutical ingredients have positioned itself as a natural and healthy alternative to traditional medicine in the country. Indonesia nutraceutical market grew at a single-digit growth rate over the review period 2013-18.

Future Market Outlook

Indonesia functional foods market is expected to showcase noteworthy growth over the forecasted period 2018-2023. It will continue leading the Indonesia nutraceutical market since Indonesians have resorted to change in their diet patterns to prevent fatal diseases like CHD, cancer, stroke, diabetes and others. Baby food is expected to remain the market leader in functional foods.

Indonesia functional beverages are expected to remain a market follower by the year ending 2023, showcasing a single digit compounded annual growth rate over the forecast period 2018-2023E. Soft Drinks will be leading the functional beverages market by capturing more than half of the market share in the year 2023 and among soft drinks, sports drink will be the biggest revenue generator. It is expected that local players like Mayora Indah will grow in the near future.

Indonesia vitamins and dietary supplements market is expected to capture the lowest market share among all the three categories in the nutraceutical market in the year 2023. Standard Vitamins and Dietary Supplements will be leading the market by capturing approximately three fourth of the market by the end of the year 2023 but it is expected that the market for herbal vitamin and dietary supplements will be growing in the near future.

Vitamins are expected to lead the vitamins and dietary supplements and the Pediatric Vitamins and Dietary Supplements are expected to capture one-fourth of the total market while Tonics will have the least market share in the year 2023. Single Vitamins will be leading the market by capturing more than half of the total Vitamins market in the year 2023.

Market Segmentation

  • Functional Foods segment dominated Indonesia nutraceutical market due to the elevation in the consumption of processed food in the country, therefore allowing Indonesians to purchase premium health products. Baby food dominated Indonesia functional foods market.
  • Soft Drinks dominated the Functional beverages market.
  • Vitamins and dietary supplements captured the lowest revenue share in Indonesia nutraceutical market in 2018. Standard vitamins and dietary supplements dominated the vitamins and dietary supplements market due to their easy availability and low price than the herbal ones.

Competitive Landscape

Indonesia functional foods market is moderately concentrated in nature owing to the presence of international as well as domestic local manufacturers in this segment. Some of the major players operating within the country's functional foods market include Danone Group, Nestle, Royal Friesland Campina, Indofood Sukses Makmur, and others. The top five companies accounted for more than half of the revenue generated in 2018.

The Functional Beverages Market in Indonesia is mildly fragmented with the top 10 players accounting for more than three fourth of the market revenue. The market is led by multinationals, the dominance was due to their heavy investments in promotions. There were 7 major players in the Functional Beverages Market: Amerta Indah Otsuka, Nestle Indonesia, TC Pharmaceutical Industry, Danone Group, Royal FrieslandCampina, Mayora Indah, and Indofood Sukses Makmur.

Indonesia V&D supplements market was witnessed to be moderately fragmented. Some key players active in the market include Bayer, Kalbe Farma, Tempo Scan Pacific, Sido Muncul, Soho Industri Pharmasi, Darya-Varia Group, Citra Nusa Insan Cemerlang, K-Link International, and many others.

Trends & Developments

  • Mergers and acquistions in Indonesia
  • Rising Lifestyle Diseases Among Indonesians
  • Increase in Aging of population
  • Increasing Significance of Vitamins
  • Increasing Consumption of Herbal Supplements in Indonesia
  • Poor Nutritional Status

Issues & Challenges

  • Registration for imported food supplements
  • Increase in the cost of Nutraceutical
  • Restrictions for the use of new ingredients
  • Dominance by Multinationals

List of Companies Mentioned

  • Bayer AG
  • Citra Nusa Insan Cemerlang PT
  • Danone Group
  • Darya-Varia Group
  • Indofood Sukses Makmur Tbk PT
  • K-Link International Sdn Bhd
  • Kalbe Farma Tbk PT
  • Mayora Indah Tbk PT
  • Morinaga Milk Industry Co Ltd
  • Nestle SA
  • Otsuka Holdings Co Ltd
  • Royal FrieslandCampina NV
  • Sido Muncul PT
  • Soho Industri Pharmasi PT
  • TC Pharmaceutical Industry Co Ltd
  • Tempo Scan Pacific Tbk PT
  • Ultrajaya Milk Industry & Trading Co Tbk PT

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900