SERA Architects Hires Veronica Hinkley Reck to Lead Expansion of California Housing Practice

Veronica Hinkley Reck, Director of Housing California, SERA Architects (Photo: Business Wire)

OAKLAND, Calif.--()--SERA Architects, a multi-disciplinary architecture and design firm committed to sustainable placemaking, today announced that it has hired Veronica Hinkley Reck as the Director of Housing, California. In this role, Hinkley Reck will lead the ongoing growth of the firm’s Oakland-based Housing Studio through innovative, high-quality designs that address the state’s crucial housing needs.

“Veronica brings a depth of experience designing affordable and market-rate housing projects throughout California that uplift the human spirit and enable communities to thrive,” said Joe Pinzone, Principal, SERA Architects. “Veronica’s portfolio, approach, and values are very much aligned with the work we have been doing for more than 50 years in Portland and for more than a decade in the Bay Area.”

Hinkley Reck is an award-winning architect with more than 20 years of experience designing bold, imaginative housing solutions in the Bay Area and San Diego, CA. Before joining SERA, she was the founder and principal of Ignition Architecture, with offices in San Francisco and Alameda.

“I was attracted to SERA because of the opportunity to work in a large, multidisciplinary firm with urban designers and planners ready to bring a holistic perspective to every design assignment,” said Veronica Hinkley Reck, Director of Housing California, SERA Architects. “I’m thrilled to lead the further expansion of SERA’s Housing Studio and to attract clients who value fresh, creative, beautiful designs that transform underutilized urban spaces into places where people want to live.”

“Veronica’s leadership of the California Housing Studio and her deep understanding of local priorities and the public engagement process will help SERA create a legacy of growth and expansion here,” said David Johnson, Principal, SERA Architects.

ABOUT SERA: SERA Architects is a 100% employee-owned architecture, interior, and urban design firm specializing in sustainable placemaking at all scales. Founded in Portland, Oregon, in 1968, SERA has held a key role in the development of the city, now recognized nationally for its livability. Today, the firm builds on its early experience of adaptive re-use and historic renovations with design and planning for hospitality, workplace, mixed-use housing, and public sector projects. The firm’s second office is in Oakland, CA, where clients welcome SERA’s expertise in designing supportive, resilient built environments and sustainable communities.


Ken Stram,, 415-652-3610

Release Summary

SERA Architects hires Veronica Hinkley Reck to lead expansion of California housing practice, adding local expertise to Oakland-based Housing Studio.


Ken Stram,, 415-652-3610