ATLANTA--(BUSINESS WIRE)--Financial advisor Christian G. Koch of KAMSouth was a speaker at the American Society For Competitiveness Conference held on October 24-26, 2019 in Washington, DC.
Mr. Koch states, "I am honored to be among the top engaged scholars in attendance at the American Society of Competitiveness 30th Annual Conference and humbled that the paper won the Outstanding Paper Award."
The Corporate Brand: Empirical Findings was a featured paper presentation at the 2019 American Society of Competitiveness conference.
Mr. Koch continues, "We have developed a design science model for financial analysis, investment decision making and security analysis. The new model is grounded in the value investing literature from the 1930s and the textbook Security Analysis by Graham and Dodd."
Though traditional brand contribution research focuses on product brands, the authors addressed corporate brand contribution. Using design science research, the authors developed a model to study the relationship between corporate brand, revenue growth and business valuation. They examined the BrandPower level of 119 companies (divided into five tiers), correlating it to revenue growth. The research revealed opportunity for corporate growth to drive revenue exists in the middle tier. The authors used design evaluation methods to demonstrate their model addresses key standards of validity, utility, quality and efficacy. They presented an alternative framework for capturing corporate brand value on financial statements.
The full paper can be found in the Competition Forum (CF) a publication of referred and invited articles on various topics on competitiveness, competition and firm performance.
For more information on ASC visit http://iblog.iup.edu/americansocietyforcompetitiveness/.
About Christian Koch
Christian Koch, for more than two decades, has had a hand in investments, either as a equity research analyst, managing director, and now president and CEO of KAMSouth a fee-only private wealth management firm.
His research interests include the topics of value investing and how risk is defined within portfolio theory. He has written a research paper on legal insider trading to improve individual portfolio returns. He is striking a balance between engaged scholarship and his investment business.
He is a graduate of the advanced management program at the Harvard Business School. Currently, he is working on his Doctor of Business Administration degree from the University of South Florida.
For more information visit http://christiankoch.mydigitalmediakit.com/.
KAMSouth is a Registered Investment Advisor and is located in Atlanta. Those interested in learning more about the firm are encouraged to visit the firm’s website at (www.kamsouth.com).