LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of their latest retail analytics engagement for a leading fashion retailer based out of Germany. During the course of this engagement, we helped the retailer to implement a robust retail analytics framework to improve customer experience and drive profitability.
This success story is a classic example of how an AI-driven retail analytics framework helped a retailer to optimize business processes and drive sales. Request a free proposal to know how such a framework can help you drive sales.
Businesses today thrive in the big data era, having access to more information that can be used to create better customer experiences and build stronger customer relationships. With data generated from different business processes growing at an exponential rate, it has created both opportunities as well as challenges for those looking to leverage data-driven insights for decision-making. Though most retailers have a well-defined retail analytics framework to aid decision making, the extreme composition of data generated by businesses today has made it crucial to leverage AI-driven analytics tools to drive growth and tackle the complexities associated with data sets.
Our expertise in retail analytics can help you better understand the business landscape and devise suitable strategies to strengthen your foothold. Get in touch with an analytics expert to learn how we can help you.
The Business Challenge: The explosion of unstructured data sets proved to be a major challenge for the retailer owing to their inability to tackle the data deluge. They wanted to leverage Quantzig’s retail analytics expertise to devise a retail analytics framework to tackle their challenges.
The client’s challenges spanned three core areas including:
- Poor data quality
- Lack of a clearly articulated analytics strategy
- Inability to analyze data
“Our retail analytics solutions go beyond superficial data analysis and leverage advanced techniques like data mining and AI to sanitize datasets and produce actionable BI insights that are crucial for decision making,” says a retail analytics expert from Quantzig.
Analytics is set to transform the retail landscape by bringing in new opportunities and challenges for players across segments. In such a scenario, can the modern CIO afford not to keep up? Request a free demo to know how we can help.
The Solution Offered: To help the client address their core challenges, the analytics experts at Quantzig devised a robust retail analytics framework. Implementing an analytics-driven framework led to a fundamental shift in their organizational structure, helping them redesign workflows and business processes.
Quantzig's retail analytics solutions helped the client to:
- Improve profits by 12% by optimizing core business operations
- Increase in-store sales through micro-targeting
- Retail analytics can open a world of new opportunities for your organization too. Request for more information now!
You might also be interested in Quantzig’s recent success stories:
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- European Energy Management and Building Automation Systems Manufacturer Tackles Pricing Challenges With Quantzig’s Price Optimization Solutions
- Customer Sentiment Analysis Helps Determine Promoters and Detractors For a Leading Player in the Hospitality Industry
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement policies and pricing plans, visit: https://www.quantzig.com/request-for-proposal