Plant-based Buyers and Their Favorite Brands, 2019 Report -

DUBLIN--()--The "Plant-Based Buyers and Their Favorite Brands" report has been added to's offering.

Plant-Based Buyers and Their Favorite Brands provides detailed insights on the growing market for alternative meat, dairy, and egg products. The report includes an in-depth segmentation analysis of more than 1,000 plant-based consumers (including nearly 900 plant-based food buyers) and profiles of 15 major plant-based brands.

The report examines plant-based buyers and their purchase habits in general and for specific categories including plant-based beef, chicken, pork, fish/seafood, milk, cheese, and eggs. It also covers plant-based buyers' motivations and barriers, where they shop, and their willingness to pay a premium.

More than 80 consumer segments are provided for all questions in the report including gender, age, region, income, store preference, actual plant-based purchases, and intended plant-based purchases. Segments are summarized in the report and described in detail in a separate Excel file.

The full report also provides in-depth profiles for 15 leading plant-based brands. Each profile includes brand awareness reputation among plant-based consumers, past and intended purchases, purchaser ratings for taste, value/price, packaging, and availability, and net promoter scores.

What's in the Report?

  • Executive Summary
  • The Plant-Based Food Landscape
  • Who Are Plant-Based Buyers?
  • What Drives Purchase Decisions?
  • What Are Consumers Buying?
  • What Are Purchase Intentions?
  • Key Takeaways for Companies
  • Profiles of 15 Major Plant-Based Brands
  • Brand Awareness and Purchases
  • Brand Perceptions and Ratings
  • Excel File with Segment Details

Key Topics Covered

1. Introduction

2. Executive Summary

  • The rise of plant-based foods
  • Who are plant-based buyers?
  • What are people buying?
  • What drives purchase decisions?
  • What do people intend to buy?

3. The Plant-Based Food Landscape

  • A growing and dynamic industry
  • What's driving the growth?
  • How big is the plant-based food market?
  • Where is the market going next?

4. Who Are Plant-Based Buyers?

  • Plant-based eating and buying
  • What are the key consumer trends?
  • Who is buying plant-based foods?
  • Who are the most frequent buyers?

5. What Drives Purchase Decisions?

  • Reasons for plant-based buying
  • Barriers to plant-based buying
  • Plant-based buying habits
  • What premium they will pay?

6. What Are Consumers Buying?

  • Actual and intended purchases
  • Which product categories are most popular?
  • How do category buyers differ?

7. Consumer Profiles for Product Categories

  • Profile: Plant-based beef buyers
  • Profile: Plant-based chicken buyers
  • Profile: Plant-based pork buyers
  • Profile: Plant-based fish buyers
  • Profile: Plant-based milk buyers
  • Profile: Plant-based cheese buyers
  • Profile: Plant-based egg buyers

8. Overview of Top Plant-Based Brands

  • The leading plant-based brands
  • Plant-based buyers' favorite brands

9. How Often Do People Buy Plant-Based Brands?

  • Plant-based brand awareness
  • Plant-based brand purchases
  • Plant-based brand intended purchases

10. What Do Plant-Based Buyers Think of Brands?

  • Plant-based brand reputations
  • Plant-based brand taste ratings
  • Plant-based brand value/price ratings
  • Plant-based brand packaging ratings
  • Plant-based brand availability ratings
  • Plant-based brand net promoter scores

11. Consumer Profiles for Plant-Based Brands

  • Brand profile - 8th Continent
  • Brand profile - Beyond Meat
  • Brand profile - Blue Diamond
  • Brand profile - Boca
  • Brand profile - Califia
  • Brand profile - Daiya
  • Brand profile - Field Roast
  • Brand profile - Gardein
  • Brand profile - Lightlife
  • Brand profile - Morningstar Farms
  • Brand profile - Oatly
  • Brand profile - Quorn
  • Brand profile - Silk
  • Brand profile - Tofurky
  • Brand profile - WestSoy

12. Key Takeaways & Recommendations

13. Appendix

  • Methods
  • Limitations
  • Data tables

For more information about this report visit

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900