NEW YORK--(BUSINESS WIRE)--COVERGIRL today announced actress and author Lili Reinhart as the brand’s newest COVERGIRL. Lili is best known for her role as Betty Cooper on the hit CW show “Riverdale” and as Annabelle in the box office smash “Hustlers.” She’s also a new author to “Swimming Lessons,” a book of original poems hitting shelves next spring.
“I have always been a huge believer in embracing one’s uniqueness and finding ways to feel good in your own skin,” says Lili Reinhart. “Since I was 13, makeup has been an incredible source of confidence for me and a tool that can be used to enhance the natural beauty that exists in all of us. I am so honored to partner with COVERGIRL, an iconic brand that is inclusive of anyone who finds the joy in playing with makeup.
Reinhart, who is originally from Cleveland, Ohio, has always had a passion for performing arts. Following her rise to fame on “Riverdale,” Reinhart has quickly become a top young Hollywood star. Aside from her acting career, Reinhart has many talents and discovered her love for writing poetry, inspiring her newest adventure as an author. Throughout Reinhart’s successes, she has remained honest and relatable to her fans and continues to support topics she believes in.
“We’re excited for Lili to join our COVERGIRL family as she embodies a woman who is unapologetically herself - she is authentic, talented, and truly lives by what she believes in,” said Erika Woods, Vice President of Marketing at COVERGIRL. “Each of our COVERGIRLs have their own unique story and giving them a platform to share their personal view of beauty has always been a foundational reason behind the brand’s talent roster. It is truly an iconic moment to be inaugurated into a long line of COVERGIRLs who represent culture, beauty, self-expression and individuality in an accessible and real way.”
Reinhart will be the face of a yet-to-be-announced collection from COVERGIRL, coming next Spring.
About Lili Reinhart:
Lili stars in Lorene Scafaria’s feature HUSTLERS, opposite Jennifer Lopez and Constance Wu, for STX, which just crossed $100M at the box office and was nominated for Best Feature at the 2019 Gotham Awards. Next up, she will star in and executive produce the feature CHEMICAL HEARTS, based on the best-selling novel, for Amazon. Lili plays the lead role of “Betty Cooper” in Greg Berlanti's CW series RIVERDALE, based on the famed Archie comics. She was last seen in Melanie Laurent’s GALVESTON opposite Elle Fanning and Ben Foster, which premiered at SXSW 2018, and MISS STEVENS, opposite Lily Rabe and Timothee Chalamet, which premiered as SXSW 2016.
COVERGIRL, a cosmetics category leader, celebrates authenticity, diversity and self-expression through makeup. Born in 1961, and known for their iconic tagline, “Easy, Breezy, Beautiful,” COVERGIRL offers accessible, affordable, and inclusive makeup for everyone. Through the years, COVERGIRL has partnered with a number of inspirational, barrier-breaking, and diverse women as the faces of the brand. In 2018, COVERGIRL became the largest makeup brand to be Leaping Bunny Approved by Cruelty Free International, which means all of our products are cruelty free, no matter where we are sold. Visit www.covergirl.com or find @COVERGIRL on social media for more information.