NEW YORK--(BUSINESS WIRE)--Berkshire Hathaway HomeServices New York, New England and Westchester Properties announced a new, next-generation marketing and technology-support platform exclusive to the three companies.
Named BHHS Connect, the platform is specifically designed for the more than 1,800 agents within 54 offices associated with the three companies throughout the northeast and aggregates proprietary and third-party platforms into a seamless integration. The platform is designed to afford agents expanded tools, integrations, and partnerships, all automatically, without cumbersome learning curves.
“While technology is the chief driver of real estate marketing, much of the learning and implementation rests in each individual agent’s hands. It is up to them to learn each new technology as it evolves,” says Candace Adams, President and Chief Executive Officer of Berkshire Hathaway HomeServices New York Properties, New England Properties and Westchester Properties. “BHHS Connect brings an unprecedented level of personalization and automation to the marketing process. Rather than having to maneuver through multiple platforms, the vast majority can be accessed and executed through a single key stroke.”
“Berkshire Hathaway HomeServices is fully committed to investing in technology that continuously empowers our agents to succeed,” said Katie Redican, VP Operations of Berkshire Hathaway HomeServices New York Properties, New England Properties and Westchester Properties. “We are one of the first companies to have automated marketing services, and now feature the most advanced technology from third-party providers with the innovation of our own robust, proprietary platforms.”
The cornerstones of BHHS Connect are auto-generated and agent-branded marketing materials, designed to make the process of marketing a listing as streamlined as possible. Some of the new company created materials include: reports to all leads captured using the company’s preferred open house sign-in platform or through social media ads, and e-cards to competitor agents.
This last feature benefits the industry as a whole, as it allows agents who are representing similar properties in similar markets, to automatically connect.
Another exclusive feature of BHHS Connect includes the BHHS-proprietary Take Action! Email, which includes ready to post social media images and videos, print-ready marketing collateral and seamless sign-in to recommended marketing tools – all designed to successfully market a new listing, open house, price reduction or even a sold property in minutes.
And lastly, as a benefit to BHHS customers, BHHS Connect features a concierge platform that gives buyers the opportunity to access a multitude of amenities and resources as they transition from one residence to another
“We are extremely confident that by leveraging this level of proprietary technology, our sales executives will have the most compelling technological tools in the industry, at their disposal,” concluded Adams.