LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on playbook for success in the modern food and beverage industry. This article provides comprehensive insights into:
- The key transformations in the food and beverage industry
- What players in the food and beverage sector can do to adapt to these disruptions
The total revenue of the global food and beverage industry is skyrocketing with each passing year. Although the quality of products or service plays a significant role in the survival of food and beverage companies, this no longer remains the only ingredient for success in the food and beverage industry. With the ever-changing market trends and the growing need to satisfy changing consumer demands, companies in the sector must be on their toes to grasp new food and beverage industry trends. It is also important for businesses in the sector to identify ways to leverage maximum benefits from the market opportunities.
With consumer demands and preferences changing rapidly, it’s time for food and beverage companies to take a fresh look at their strategies to better connect with target consumers. Request a free proposal to know how we can help you achieve this.
You may also like to read some of our recent articles on the food and beverage sector:
- The Food and Beverage Industry is Hungry for Innovation
- 4 Marketing Strategies That Players in the Food and Beverage Industry Swear By
- Infiniti’s Competitive Intelligence Solution Helped a Food and Beverage Industry Client to Comprehend Competitors’ Business Strategy and Enhance Sales Rate by 40%
Trends disrupting the food and beverage industry
Catering to a new group of shoppers
The old rules of the CPG no longer relevant with the rise of new-age shoppers. Millennials and Gen Z consumers are inclined to brands that fit their lifestyle. This group of consumers are known to shy away from manufactured marketing of traditional food and beverage industry products. They favor ‘real ingredients’ and expect labels to be clear and easily understandable. Younger consumers want to be able to order ahead, pay, and capture loyalty rewards, all by using their phones.
By understanding your existing and potential customers in terms of distinct market segments, we can help you gain vital insights for promoting your products and services to each segment more effectively. Get in touch with our food and beverage industry experts for more insights on our solutions.
Direct to consumer channels for launching new products
New players in the food and beverage industry often start by selling directly to consumers, mostly using online channels. Direct to consumer brands are often more successful in capturing deep data on their target consumers which can be further used to deliver personalized consumer experience, refine product strategy, and build long-term customer relationships.
Focus on smart growth
With so many brands in the food and beverage industry and ample choice available to consumers, retailers are often quick to pull the chord on products that fail to deliver quick sales or even attract new customers. When launching a new product in the food and beverage industry, it is always better to start small in order to be able to manage the complexities of retail distribution.
Learn how our solutions can help you stay updated with the latest retail industry trends. Request for more information.
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:https://www.infinitiresearch.com/about-us