MINNEAPOLIS--(BUSINESS WIRE)--Bold moves are required to drive businesses growth. Built on a disruptive agency model, Minneapolis-based Marketing Architects’ performance TV advertising platform continues to be one of these bold moves for its clients. Today, Marketing Architects announced three important hires to continue to build its unique advantage.
Dan Cleveland was hired as Vice President of Analytics. He will oversee the continuation of quantifying television’s global business effects for clients. This will encompass enhancing our Brand Strategy capability and understanding the macro effects of TV, including areas of media mix, brand activation, and measurement of long-term sales drivers. Dan brings with him 20 years of experience constructing capabilities that deliver lasting strategic thinking within agencies. Dan previously led Customer Loyalty Analytics at Denali Marketing and built the Brand Anthropology & Analytics capability while at Olson.
Sandy Mendivil was hired as Director of Corporate Operations. She will lead a team to optimize the performance of the agency’s four platforms, Media, Creative, Conversion and Analytics. Continued investment in the company’s technology stack requires more sophisticated design and orchestration, the primary area of focus for Sandy. Prior to joining Marketing Architects, Sandy drove Process & Program Management and Process Improvement functions at UnitedHealth Group.
Joseph Lindahl was hired as a Data Architect for the Technology team. In this role, Joseph will assist in continuing to build the agency’s proprietary AI media buying platform, Annika®, to continue delivering an unmatched media advantage for clients. Joseph previously worked as a Senior Software Engineer for Dell Technologies Inc.
“Continuous innovation is a core value of the company, and technology and data is at the core of how we build advantage,” said Chuck Hengel, Chief Executive Officer at Marketing Architects. “This decision to invest in unique talent will help us continue to find new ways to improve our offering and identify breakthroughs for our client’s campaigns.”
Marketing Architects has also announced numerous open positions to support recent growth: Vice President of Client Growth, Account Director of Client Growth, Director of Analytics, Vice President of Business Development, Director of Business Development, Marketing Analyst and Media Buyer. The agency is accepting applications for all these positions.
About Marketing Architects
Marketing Architects is a Minneapolis-based advertising agency with a 22-year history of helping companies reach major milestones. By investing their own capital into each TV campaign, Marketing Architects disrupts the high costs and low accountability of traditional agencies to drive rapid growth and solve complex business challenges for clients. For more information about Marketing Architects, visit www.marketingarchitects.com or follow us on Facebook, Twitter and LinkedIn.