Global Gift Card Market Study 2019-2023 | Increase in Gifting Culture Spurs Market Growth - ResearchAndMarkets.com

DUBLIN--()--The "Gift Card Market by Type and Geography - Global Forecast & Analysis 2019-2023" report has been added to ResearchAndMarkets.com's offering.

This analysis considers sales from e-gift cards and physical gift cards. The study also finds the sales of gift cards in APAC, Europe, North America, South America, and MEA.

In 2018, the e-gift segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as growth in digitalization across the global retail sector, along with versatility and flexibility will play a significant role in the e-gift segment to maintain its market position.

The report looks at factors such as growth of e-commerce sector, increase in the gifting culture, and generates favorable rate of return for vendors. However, gift cards may result in additional loss of money, and the growing concern related to the use of plastic may hamper the growth of the gift card industry over the forecast period.

Increase in the gifting culture

With the rising number of occasions and the growing popularity of the gifting culture, the demand for gift cards has increased significantly over recent years. The sales of gift cards surge during festivals and other special days, such as Father's Day and Mother's Day. Moreover, several organizations recognize their employees' performance and offer incentives in the form of gift cards.

Apart from buying personalized gifts, gift cards can also be used in restaurants, grocery stores, supermarkets, department stores, specialty stores, and cafes. This gifting culture will lead to the expansion of the global gift card market at a CAGR of over 13% during the forecast period.

Launch of new products in gift cards category

Vendors are continuously launching new products to stay ahead in the competitive market. Several entertainment companies are collaborating with technology solutions providers to launch e-gift cards for content across major online and retail marketplaces.

Similarly, electronic device manufacturers are partnering with technology solution providers to launch gift card programs on their websites to increase the sales of products such as smartphones, smart devices, televisions, and accessories. This development is expected to have a positive impact on the overall market growth.

Competitive Landscape

With the presence of several major players, the global gift card market is fragmented. The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading gift card manufacturers, that include:

  • Blackhawk Network Holdings Inc.
  • DOCUMAX Inc.
  • Fidelity National Information Services Inc.
  • Givex Corp.
  • InComm Holdings Inc.
  • National Gift Card Corp.
  • Plastek Card Solutions Inc.
  • Qwikcilver Solutions Pvt. Ltd.
  • Stored Value Solutions Inc.
  • Village Roadshow Ltd.

Also, the gift card market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.

Key Topics Covered

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: MARKET LANDSCAPE

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition
  • Market sizing 2018
  • Market size and forecast 2018-2023

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 06: MARKET SEGMENTATION BY TYPE

  • Comparison by type
  • E-gift cards - Market size and forecast 2018-2023
  • Physical gift cards - Market size and forecast 2018-2023
  • Market opportunity by type

PART 07: CUSTOMER LANDSCAPE

PART 08: GEOGRAPHIC LANDSCAPE

  • Geographic comparison
  • North America - Market size and forecast 2018-2023
  • Europe - Market size and forecast 2018-2023
  • APAC - Market size and forecast 2018-2023
  • MEA - Market size and forecast 2018-2023
  • South America - Market size and forecast 2018-2023
  • Key leading countries
  • Market opportunity

PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES

PART 11: MARKET TRENDS

  • Rise of open-loop gift cards
  • Increase in demand for recyclable bio-based plastic gift cards
  • Launch of new products in gift cards category

PART 12: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption
  • Competitive scenario

PART 13: VENDOR ANALYSIS

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Blackhawk Network Holdings Inc.
  • DOCUMAX Inc.
  • Fidelity National Information Services Inc.
  • Givex Corp.
  • InComm Holdings Inc.
  • National Gift Card Corp.
  • Plastek Card Solutions Inc.
  • Qwikcilver Solutions Pvt. Ltd.
  • Stored Value Solutions Inc.
  • Village Roadshow Ltd.

For more information about this report visit https://www.researchandmarkets.com/r/ha984g

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900

Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900