The market for hair care in the United States is projected to expand with 1.14% of CAGR in the forecasting period of 2019-2025.
The ethnic hair care category in the US is going through a massive shift. The sales of relaxants have been steeply declining, due to Afro-American women favoring a more natural look. However, shampoos, conditioners and styling products aimed at Afro-Americans are witnessing a boost in sales.
Some brands have begun to stop marketing ethnic hair care as a separate category entirely and are moving towards targeting specific hair needs, as the category has become increasingly complicated due to a rise in the Hispanic, Asian and multiracial populations, all of whom have specific hair care needs of their own.
L'Oreal USA in particular, is focusing heavily on this area, having recently founded a new multi-cultural beauty division. Moreover, with the aging of the baby-boomer generation, demand has risen for products which can treat thinning hair. Popular ingredients to threat thinning hair include amino acids and keratin, both of which can be removed by washing with regular shampoo. Scalp health is also a benefit that an increasing number of consumers are looking for in their hair care products, sometimes creating a blurred line between hair and skin care.
The leading companies in the United States hair care market are Vogue International, Estee Lauder Cos, John Paul Mitchell, Unilever Home, Procter & Gamble, and L'Oreal USA, Inc.
Key Topics Covered
1. United States Hair Care Market - Summary
2. United States Hair Care Industry Outlook
2.1. Market Definition
2.2. Pestel Analysis
2.3. Market Share Outlook
2.4. Market Trends
2.5. Value Chain Analysis
2.6. Market Attractiveness Index
3. United States Hair Care Market - Segmentation
3.1. By Components (2-In-1 Products, Colorants, Conditioners, Hair Loss Treatments, Perms & Relaxants, Salon Hair Care, Shampoos, Styling Agents and Other Components)
3.2. By Distribution Channel (Hypermarkets/Retail Chains, E-Commerce, Specialty Stores, Pharmacies, Salons and Other Distribution Channels)
4. Competitive Landscape
4.1. L'Oreal USA, Inc.
4.2. Procter & Gamble Co.
4.3. Unilever Home
4.4. John Paul Mitchell
4.5. Estee Lauder Co's Inc.
4.6. Vogue International
5. Research Methodology & Scope
5.1. Research Scope & Deliverables
5.1.1. Objectives of Study
5.1.2. Scope of Study
5.2. Sources of Data
5.2.1. Primary Data Sources
5.2.2. Secondary Data Sources
5.3. Research Methodology
5.3.1. Evaluation of Proposed Market
5.3.2. Identification of Data Sources
5.3.3. Assessment of Market Determinants
5.3.4. Data Collection
5.3.5. Data Validation & Analysis
List of Tables
Table 1 United States Hair Care Market 2019-2025 ($ Million)
Table 2 United States - Country Snapshot
Table 3 Market Share Outlook of Key Players 2017 & 2018 (%)
Table 4 United States Hair Care Market by Components 2019-2025 ($ Million)
Table 5 United States Hair Care Market by Distribution Channel 2019-2025 ($ Million)
List of Figures
Figure 1 United States Hair Care Market 2019-2025 ($ Million)
Figure 2 Market Share Outlook of Key Players 2017 & 2018 (%)
Figure 3 Value Chain Analysis of Hair Care Market
Figure 4 Market Attractiveness Index
Figure 5 United States Hair Care Market by Components 2019-2025 ($ Million)
Figure 6 United States Hair Care Market by Distribution Channel 2019-2025 ($ Million)
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