CHARLESTON, S.C.--(BUSINESS WIRE)--Greystar Real Estate Partners, LLC and its affiliates (“Greystar”), a global leader in the investment, development, and management of high-quality rental housing properties, is pleased to announce that seasoned marketing and sales executive Scott Berka has joined the firm as Senior Managing Director. In this role, Scott will oversee Greystar’s customer experience, branding and digital marketing functions.
As Greystar continues to expand its international presence, Scott will focus on ensuring the firm delivers a consistent global customer and brand experience. These efforts will include further improving Greystar’s design, digital marketing and social media capabilities to create an enhanced resident value proposition across markets. By strengthening Greystar’s position as a consumer-facing brand based on a deep understanding of its target customers, the firm aims to improve the loyalty of existing residents and attract new ones.
“Building seamless and delightful resident journeys and interactions is at the heart of our business, and Scott will play a key role in bringing the Greystar brand to life in new and exciting ways across markets and product categories,” said Jodi Bearden, Senior Managing Director of Enterprise Services. “We look forward to benefiting from Scott’s talents and informed perspectives as we leverage enhanced technology and data strategies to drive the business forward.”
Most recently, Mr. Berka served as Associate Partner at McKinsey & Company, where he was a leader in the Marketing & Sales practice focused on Customer Experience, Digital Marketing and Growth Strategy. Prior to McKinsey, Mr. Berka worked in advertising, where he led marketing and brand strategy initiatives for a number of leading brands. Scott earned an MBA from the Yale School of Management and a bachelor’s degree in Marketing from the University of Illinois.
Greystar is a leading, fully integrated real estate company offering expertise in investment management, development, and management of rental housing properties globally. Headquartered in Charleston, South Carolina, Greystar manages and operates an estimated $150 billion of real estate in over 185 markets globally including offices throughout the United States, UK, Continental Europe, Latin America, and the Asia-Pacific region. Greystar is the largest operator of apartments in the United States, managing more than 500,000 units/beds, and has a robust institutional investment management platform with approximately $35.8 billion of assets under management, including nearly $13.9 billion of assets under development. Greystar was founded by Bob Faith in 1993 with the intent to become a provider of world-class service in the rental residential real estate business. To learn more, visit www.greystar.com.