Updating MNO Retail Propositions, 2019 Report - ResearchAndMarkets.com

DUBLIN--()--The "Updating MNO Retail Propositions" report has been added to ResearchAndMarkets.com's offering.

This report examines these trends to come up with recommendations for MNOs developing their store strategies.

While fewer sales may occur in physical channels, MNO stores continue to play an important role in customer journeys, contributing to MNO sales overall. Operators require an integrated omni-channel retail strategy that includes stores and broadens the store's role to increase their productivity, responding to general retail trends.

Inspirations:

  • Sales in MNO stores and declining
  • Retail expectations are evolving due to digital experiences
  • In all sectors, physical retails outlets are moving from sales per sq m to brand support KPIs

Issues:

  • Stores will continue to play a vital role
  • Value-add digital and human experiences needed to increase store contribution
  • Brand support role demands enhanced consistency and customer needs focus

Implications:

  • Integrate all MNO channels with stores
  • Expand stores' role beyond sales, to wider brand support
  • Develop means to support brand consistently beyond the owned retail estate

Key Topics Covered:

1 Overview

1.1 Key Infographic

1.2 Introduction

1.3 Three i3

2 Background and Content

2.1 Background to the Report

2.2 Report Content

2.3 Currency and Conversions

2.4 Further Questions and Feedback

3 Retail Context

3.1 General Retail Climate

3.1.1 Amazon Retail Stores

3.2 Telecommunications Retail Climate

4 Trends in Retail Practices

4.1 Positioning

4.2 Integration

4.3 Personalised Customer Service

4.3.1 Data

4.4 Store Placement

4.4.1 Physical Formats

4.4.2 Store Ownership

4.5 Simplify

4.6 Real-life Human Experiences

4.7 Community

4.8 B2B2C Partnerships

5 Case Studies

5.1 T-Mobile - USA

5.1.1 Introduction

5.1.2 Store Formats

5.1.3 In-store Environment

5.1.4 Assessment

5.2 Singtel, Singapore

5.2.1 Introduction

5.2.2 Store Formats

5.2.3 In-store Environment

5.2.4 Assessment

5.3 Orange, France

5.3.1 Introduction

5.3.2 Store Formats

5.3.3 In-store Environment

5.3.4 Assessment

6 Findings

7 Recommendations

Companies Mentioned

  • Amazon
  • Apple
  • AT&T
  • Orange
  • Singtel
  • T-Mobile
  • Telefonica
  • Telenor

For more information about this report visit https://www.researchandmarkets.com/r/bdrm54

Contacts

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Laura Wood, Senior Press Manager
press@researchandmarkets.com
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Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900