DUBLIN--(BUSINESS WIRE)--The "Magazine Publishing Market by Type and Geography - Forecast and Analysis 2019-2023" report has been added to ResearchAndMarkets.com's offering.
Global Magazine Publishing Market: About this market
The magazine publishing market analysis considers sales from both print and digital types. Our report also considers the sales of magazine publishing in APAC, Europe, North America, South America, and MEA. In 2018, the print segment had a significant market share, and this trend is expected to continue over the forecast period. However, factors such as the subsequent closing of print magazine publications are likely to limit the growth of the magazine publishing market during the forecast period. Also, our global magazine publishing market report looks at factors such as the increase in the use of smartphones and tablets, availability of wide range of magazines, and high public impact of printed magazines. However, the increasing competition among magazine publishers and integration issues associated with digital magazine publishing may hamper the growth of the magazine publishing industry over the forecast period.
Global Magazine Publishing Market: Overview
Increase in the use of smartphones and tablets
Smartphones and tablets are highly sought-after platforms for accessing digital magazines. Magazine publishers are creating content for digital or mobile applications to enhance customer engagement and reach out to a broader target audience. Also, with the rising availability of high-speed Internet connectivity, the streaming and downloading of online content have surged significantly in recent times. This has further encouraged various enterprises to launch digital newspapers and magazines. The continual launch of applications or magazines will lead to the expansion of the global magazine publishing market. The market is expected to post a CAGR of almost 2% during the forecast period.
Interactive advertisements in print magazines
Publishers are promoting their brands through interactive ads to attract more readers to their website. Many brands are attracting readers to their sites using campaign-specific links by using interactive advertisements in print magazines. Also, these advertisements help in grabbing consumer attention, in turn, encourage enterprises to improve their brand awareness. Furthermore, interactive ads adjust according to the customers' activity in real-time, allowing the advertisers to offer personalization and enhanced customer experience. This adoption is expected to have a positive impact on the overall market growth.
Also, the magazine publishing market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all future growth opportunities.
Key Topics Covered:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
- Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
- Market ecosystem
- Market characteristics
- Market segmentation analysis
PART 04: MARKET SIZING
- Market definition
- Market sizing 2018
- Market size and forecast 2018-2023
PART 05: FIVE FORCES ANALYSIS
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
PART 06: MARKET SEGMENTATION BY TYPE
- Market segmentation by type
- Comparison by type
- Non-retractable - Market size and forecast 2018-2023
- Retractable - Market size and forecast 2018-2023
- Market opportunity by type
PART 07: CUSTOMER LANDSCAPE
PART 08: GEOGRAPHIC LANDSCAPE
- Geographic segmentation
- Geographic comparison
- Europe - Market size and forecast 2018-2023
- North America - Market size and forecast 2018-2023
- APAC - Market size and forecast 2018-2023
- South America - Market size and forecast 2018-2023
- MEA - Market size and forecast 2018-2023
- Key leading countries
- Market opportunity
PART 09: DECISION FRAMEWORK
PART 10: DRIVERS AND CHALLENGES
- Market drivers
- Market challenges
PART 11: MARKET TRENDS
- Use of environment-friendly coating on tow bars
- Advances in manufacturing process of automotive tow bars
- Emergence of electric swiveling tow bar
PART 12: VENDOR LANDSCAPE
- Landscape disruption
- Competitive scenario
PART 13: VENDOR ANALYSIS
- Vendors covered
- Vendor classification
- Market positioning of vendors
- Bosal International
- Brink Group BV
- Camex Automotive
- CURT Manufacturing LLC
- David Murphy Towing
- GRUPA STEINHOF SPKA Z OGRANICZON ODPOWIEDZIALNOCI
- Horizon Global Corp.
- McCabe Towbars
- North Shore Towbars
- PCT Automotive Ltd.
- Bertelsmann SE & Co. KGaA
- Bloomberg LP
- British Broadcasting Corp.
- Cond Nast
- Forbes Media LLC
- Gannett Co. Inc.
- Hearst Communications Inc.
- Meredith Corp.
- Schibsted ASA
- The New York Times Co.
For more information about this report visit https://www.researchandmarkets.com/r/98578n