NEW YORK--(BUSINESS WIRE)--605, a next-generation television measurement firm, recently announced the hire of Brian Katz as Vice President of Sales, the latest addition to 605’s growing sales team. Katz brings more than two decades of experience in TV and digital research, audience insights, sales and data strategy to the company.
In this role, Katz will bring 605’s next-generation TV analytics to MVPDs and TV networks, as well as other publishers and media companies. He will work closely with the sales team and integrate with other areas of the business to help the company’s growing client roster leverage 605’s multi-source viewership data and analytics, which offer whole-home TV viewing visibility by combining the best attributes of both set-top-box and ACR data.
“As a growing data analytics firm driving the next generation of TV measurement, you want someone like Brian on your team,” said Noah Levine, Chief Revenue Officer at 605. “Brian has lived and breathed research and insights initiatives in the TV advertising industry over the course of his career, with a proven track record for driving sales, generating new client partnerships and improving ROI. He has witnessed the evolution of TV viewing and advertising over the past two decades, and we love what he adds to the 605 team.”
“No other company has brought to market a multi-source viewership dataset (ACR & STB) on a national deterministic scale and offer its clients full-funnel attribution measurement solutions,” said Katz. “I’m super excited to join 605 and continue to evolve and advance the TV industry’s standard of measurement.”
Reporting to Levine as Vice President of Sales, Katz will work closely with 605’s client base to help them increase the effectiveness and efficiency of their media campaigns, enabled by 605's vast deterministic TV viewership data. 605’s data footprint currently includes more than 21 million U.S. households, across all 210 DMAs.
Prior to joining 605, Katz cultivated a deep background in audience insights and research, advanced TV and data driven sales innovation and product strategies. Katz previously has held leadership roles at video marketing technology company Eyeview, TiVo Research, Magid and NBC Universal.
605 is an independent TV measurement firm that offers advertising and content measurement, full-funnel attribution, media planning, optimization and analytical solutions on top of our 100% deterministic TV viewership dataset covering more than 21 million US households across all 210 DMAs. Our multi-source viewership dataset offers whole-home TV viewing visibility by combining the best attributes of set-top-box and ACR data. 605 is unique in that our multi-source viewership dataset supports 100% deterministic audience data activation at the household level while being reportable second by second with currency grade national and local projections methodologies, all privacy compliant.
605 does not buy nor sell media. We partner with brands, marketers, researchers, TV networks, TV distributors, local broadcast groups and agencies to shift the TV targeting and measurement conversation from age and gender to the actual KPIs that drive brand performance and return on ad spend from media investments. 605 offers unparalleled deterministic data activation leveraging our 21 million households to activate any dataset, large or small, on TV to support high-resolution measurement.
Backed by Dolan Family Ventures – the same family associated with prominent media and entertainment companies such as Cablevision, AMC Networks, The Madison Square Garden Company, MSG Networks, Newsday and more – 605 was formed through the acquisition of Analytics Media Group in 2016 – an early pioneer in the field of TV data analytics. The team, which combines leading cable and network executives with prominent data scientists and engineers, focuses on transforming media planning, selling, measurement and attribution solutions.