CHILLIWACK, British Columbia--(BUSINESS WIRE)--Petcurean, a premium quality, Canadian pet food manufacturer celebrating its 20th anniversary this year, announces the relaunch of its GO! SOLUTIONSTM wet food collection with 14 new recipes for dogs and cats in Tetra Pak® cartons. These pocket-sized packs of solutions-based nutrition fill a gap in the market with functional wet food recipes that are formulated to provide complete and balanced nutrition, while also providing functional benefits to support pets’ unique dietary needs, including picky eating, itchy skin or dull coat, and food sensitivities. As part of the relaunch, Petcurean is inviting pet parents to visit the Company’s website to download a coupon for a free carton of any GO! SOLUTIONS wet recipe.
Both the American Veterinary Medical Association (AVMA) and the Canadian Animal Health Institute (CAHI) report that the number of pets in North American homes continues to rise, and the number of pet parents looking for solutions-based recipes to help their pets live happier and healthier lives is also going up. This is confirmed by the January 2019 edition of Packaged Facts, which found that American consumers in particular are looking for wet food recipes that provide functional benefits, however there are currently limited options available.
By reformulating the recipes and refreshing the branding of the GO! SOLUTIONS wet food collection with new packaging to educate pet parents about the solutions-based benefits, Petcurean is seeking to fill this un-met need with 14 new, premium wet food recipes, as part of the GO! SOLUTIONS line. Formulated by Petcurean’s Nutrition Team, led by Dr. Jennifer Adolphe, all GO! SOLUTIONS wet and dry recipes provide complete and balanced nutrition.
In addition to launching new recipes, the GO! SOLUTIONS wet food collection is also introducing two innovative textures, with shredded recipes for dogs and minced recipes for cats, in addition to new stews and pâtés. Petcurean is currently the only brand to offer Tetra Pak recipes that feature shredded, minced and pâté textures, which provide additional options to promote palatability for cats and dogs that may have varying preferences due to age, breed size and other factors.
“Starting with the outside, for packaging, we switched to Tetra Pak cartons because they are a more sustainable and convenient choice, plus the flat sides on the cartons provide improved brand and nutrition information, so pet parents have all the information that’s needed to decide what’s best for their pet,” explains Dr. Jennifer Adolphe, Nutrition Manager at Petcurean. “Inside the cartons, our nutrition team formulated Petcurean’s new GO! SOLUTIONS wet food recipes to offer solutions-based nutrition to support cats and dogs with unique dietary requirements, including those with food sensitivities that could benefit from a limited number of ingredients, those who require higher levels of meat protein to support an active lifestyle, and those who are just fussy about what they eat.”
The new wet food collection is fully integrated and aligns with GO! SOLUTIONS dry food recipes, which supports wet with dry combination feeding to add variety, enhance palatability, and make meal time exciting. They can be served as a treat, topper, or as a complete and balanced meal on their own. The inclusion of wet foods as part of a pet’s diet promotes water intake for good hydration, especially in cats who can be prone to Feline Lower Urinary Tract Disease (FLUTD) and struvite crystal formation.
For curious pet parents who want to try the new recipes for their pets, Petcurean is offering a coupon for a free Tetra Pak of one of the 14 new recipes being introduced. To download a coupon for one of the dog recipes, please visit www.petcurean.com/go-wet-food-dog. To download a coupon for one of the cat recipes, please visit www.petcurean.com/go-wet-food-cat.
Seven new GO! SOLUTIONS wet recipes for dogs are being introduced:
- GO! CARNIVORE™ Grain Free Chicken, Turkey + Duck Stew
- GO! CARNIVORE™ Grain Free Shredded Lamb + Wild Boar Recipe
- GO! SENSITIVITIES™ Limited Ingredient Grain Free Shredded Turkey Recipe
- GO! SENSITIVITIES™ Limited Ingredient Grain Free Duck Pâté
- GO! SKIN + COAT CARE™ Pollock Pâté
- GO! SKIN + COAT CARE™ Shredded Chicken Recipe
- GO! SKIN + COAT CARE™ Turkey + Salmon Pâté
Seven new GO! SOLUTIONS wet recipes for cats are also being introduced:
- GO! CARNIVORE™ Grain Free Chicken, Turkey + Duck Pâté
- GO! CARNIVORE™ Grain Free Minced Lamb + Wild Boar Recipe
- GO! CARNIVORE™ Grain Free Salmon + Cod Pâté
- GO! SENSITIVITIES™ Limited Ingredient Grain Free Duck Pâté
- GO! SENSITIVITIES™ Limited Ingredient Grain Free Pollock Pâté
- GO! SKIN + COAT CARE™ Minced Chicken Recipe
- GO! SKIN + COAT CARE™ Salmon Pâté
The format and quality of the new GO! SOLUTIONS wet food recipes are consistent with Petcurean’s other wet food line, NOW FRESH™, which launched using Tetra Pak cartons in 2017. Expanding this partnership into its GO! SOLUTIONS wet food collection enables Petcurean to manufacture even better than before, with a number of unique benefits. These include access to cutting edge equipment to produce the innovative formats of shredded, minced and pâté, which is currently available only to Petcurean, in addition to smaller batch production and personalized customer care.
Made from Forest Stewardship Council® (FSC®) certified paperboard and 67 percent renewable materials, Tetra Pak cartons are sustainable, recyclable, and BPA-free, in addition to being stackable and re-closable. They also take up 40 percent less shelf space than cans.
Petcurean’s GO! SOLUTIONS wet recipes are available now at pet specialty retailers nationwide for MRSP $3.79 USD for 12.5 ounce recipes for dogs, and $2.69 USD for 6.4 ounce recipes for cats. For more information about the recipes for dogs, please visit www.petcurean.com/go-wet-food-dog. For more information about the recipes for cats, please visit www.petcurean.com/go-wet-food-cat.
Petcurean is a proudly Canadian company that creates premium-quality pet food recipes; GO! SOLUTIONS™, NOW FRESH™, GATHER™ and SPIKE™ treats for dogs and cats (and cats and dogs). GO! SOLUTIONS™ provides solutions for your pet’s unique dietary needs; NOW FRESH™ offers dry and wet pet food recipes with 100 percent fresh meat and fresh omega oils; GATHER™ is crafted from certified and organic ingredients and sustainably produced; and SPIKE™ lets you reward your dog with treats made using all-natural ingredients. Petcurean pet foods are sold exclusively through pet specialty retailers in Canada, the United States, and more than 30 countries internationally. At Petcurean, with every decision they make and every recipe they create, they put pets first. Please visit www.petcurean.com for more information.