2019 Benchmarking Local Media's Digital Revenues - ResearchAndMarkets.com

DUBLIN--()--The "2019 Benchmarking Local Media's Digital Revenues" report has been added to ResearchAndMarkets.com's offering.

The meteoric rise of digital advertising over the past five years has forged a new reality for local media companies. Instead of competing, most are now embracing it, driving more than $10 billion in ad sales in 2018. This comprehensive report includes data that helps companies quantify how well (or poorly) they're doing compared with peers

Even if the word dramatically is added, It's become rote to say that the local marketing landscape has changed dramatically. But it has and is still being altered. It's especially true of the changes that have occurred in the past five years.

The findings in this year's benchmarking report offer these headlines:

  • Spending on digital advertising has tripled, while the share of advertising has doubled
  • 80% of local media's army of 60,000 ad-sales reps are now peddling digital products
  • Digital advertising delivers a $10.5 billion bump to traditional media's ad coffers
  • TV is now the largest shareholder among traditional types of media advertising
  • Internet speeds have increased six-fold, foretelling the next victims of digital disruption: broadcast media
  • Facebook has become the most popular marketing channel for local advertisers
  • For TV and newspaper companies, newfound revenue from audiences offer more financial reward than digital advertising

This report puts a measuring stick on the progress of local media's ongoing efforts to drive new streams of revenue via digital offerings. It shows that newspapers, despite their fall from prominence, still drive the largest amounts of digital revenue and market share. It also shows that, while digital revenue growth for print media may be waning, a digital slowdown could just be starting for TV and radio. As digital media morphs from a read medium to one that reaches viewers and listeners, broadcast media are starting to feel the heat of disruption.

Key Topics Covered:

Background & Methodology

Executive Summary

Chapter 1: The Growing Dominance of Digital Advertising

U.S Local Advertising by Media Type, 2013-2023

U.S Local Digital Advertising Expenditures, 2000-2018: Pureplays Cracked the Local Code in 2013

U.S Local Advertising Shares, 2013-2023

How Local Advertising is Changing for Traditional Media, 2013-2013

Slowdown Ahead: Annual Growth for Local Digital Advertising, 2011-2023

U.S Local Digital Advertising Expenditures by Format, 2013-2023

Chapter 2: Measuring Local Media's Progress in Digital Ad Sales

Local Media Digital Revenue vs Digital Market Share, 2017-2019

Digital's Contribution to Traditional Media Ad Sales

Percentage of Ad Revenue from Digital Sales for U.S & Canadian Local Media Companies, 2018

Average Digital Revenue for 8 Types of Media Properties, 2018

Estimated 2018 Craigslist Revenue for Sample U.S Markets

Diversification: Sources of Revenue for 6 Media Companies

Chapter 3: Benchmarking Data for Print, Broadcast, and Cable Companies

2018 Digital Market Share for 2,930 Local Media Entities

Average, Median, & Best-Practice Revenue for Metro Newspapers by Market Size and Circulation Grouping, 2018

Share of Addressable Digital Revenue for Metro Newspapers, by Market Size and Circulation Grouping, 2018

Average, Median, & Best-Practice Digital Revenue by Weekly Newspaper Circulation Grouping, 2018

Average, Median, & Best-Practice Digital Revenue Per Unit of Weekly Newspaper Circulation, 2018

Average, Median, & Best-Practice Digital Revenue for TV Stations, 2018

Average, Median & Best-Practice Share of Addressable Digital Market for TV Stations, by Market Size, 2018

Per-Station Digital Revenue by Market Size, 2018 vs Prior Year

Average, Median, & Best-Practice Digital Revenue for Radio Market Clusters, by Market Size, 2018

Average, Median, & Best-Practice Share of Addressable Digital Market for Radio Clusters, by Market Size, 2018

Average, Median, & Best-Practice Digital Revenue Per Cable System, by Market Size, 2018

Average, Median, & Best-Practice Share of Addressable Digital Market Per Cable System, by Market Size, 2018

Digital Revenue Per Yellow Pages Book, by Market Size, 2018

Average, Median, & Best-Practice Digital Revenue Per Yellow Pages Market Cluster, by Market Size, 2018

Average, Median, & Best-Practice Share of Addressable Digital Market Per Yellow Pages Market Cluster, by Market Size, 2018

For more information about this report visit https://www.researchandmarkets.com/r/encgrb

Contacts

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Laura Wood, Senior Press Manager
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Contacts

ResearchAndMarkets.com
Laura Wood, Senior Press Manager
press@researchandmarkets.com
For E.S.T Office Hours Call 1-917-300-0470
For U.S./CAN Toll Free Call 1-800-526-8630
For GMT Office Hours Call +353-1-416-8900