Visible Supply Chain Management Continues to Disrupt and Improve Supply Chain Industry; Jim Cochrane Joins Board of Directors

Jim Cochrane has 40+ years’ experience in e-Commerce, business intelligence and marketing—He previously served as the chief marketing and sales officer at the United States Postal Service (USPS).

SALT LAKE CITY--()--Visible Supply Chain Management (Visible), the industry leader in shipping and fulfillment services for small to midsize businesses, today announces that Jim Cochrane has joined the Visible Board of Directors to support the company as it continues to disrupt and improve the supply chain management industry in a changing marketplace.

Prior to joining Visible, Cochrane served as the chief marketing and sales officer at the United States Postal Service (USPS).

Before that, he was chief information officer and executive vice president at USPS, where he was responsible for the integration of technology and innovation in all aspects of operations.

“We are thrilled to add an expert like Jim to the Visible Board of Directors because he brings unique e-Commerce expertise— being involved in online transactions and spending since inception,” said Casey Adams, president of Visible. “With decades of experience in digital transformation such as customer experience, marketing, business intelligence and e-Commerce strategies, we expect he will make important contributions to our rapidly growing company.”

At USPS Cochrane spearheaded the advancement of new mail intelligence, engineering systems, information technology systems, payment technology, secure digital solutions and corporate information security to meet the changing needs of the marketplace. He and his team were responsible for innovations in tracking systems — including the Intelligent Mail barcode (IMb) and Intelligent Mail package barcode (IMpb).

“Joining a company as dynamic and growth-oriented as Visible is an exciting venture for me. Visible is laser-focused on the future of e-Commerce— reinventing themselves and finding new channels and segments,” noted Cochrane. “The marketplace is going through tremendous changes right now, and Visible is at the forefront of innovation.”

Visible is dedicated to building the best and most flexible ecosystem to help its SMB clients succeed in their businesses while also creating highly agile teams with professionals like Cochrane.

The company is set to open its R&D warehouse in the Fall of 2019 to collect, test and report on new ideas and technologies for the supply chain management industry. The R&D warehouse will help Visible’s clients by proving the value and impact of new technologies and equipment.

Other crucial growth and development areas include the soon-to-be-implemented new packaging plant, as well as the company’s new API to improve the client experience in working with Visible.

Visible’s new Board member joining the team comes on the heels of winning multiple industry and business awards in 2019 including the #919 spot on the Inc 5000, Utah’s 3rd Fastest Growing Company on the Utah Business Magazine Fast 50 List and the regional EY ‘Entrepreneur of the Year’ award in distribution and manufacturing.

About Visible Supply Chain Management (Visible)

Since 1992, Visible Supply Chain Management has provided customized solutions for B2B and B2C organizations. With comprehensive services in e-commerce, direct sales, direct response and omnichannel, Visible can design effective strategies for clients that include transportation, logistics, brokerage, fulfillment and even custom packaging solutions.


Shannon Michael, SnappConner PR

Release Summary

Visible Supply Chain Management today announces that Jim Cochrane has joined the Visible Board of Directors.


Shannon Michael, SnappConner PR