Print Media Global Market Forecast to 2022 provides strategists, marketers and senior management with the critical information they need to assess the global print media market.
The print media market consists of sales of newspapers, magazines, other periodicals, books, directories and mailing lists, and other works, such as calendars, greeting cards, and maps and related services such as advertising space by entities (organizations, sole traders or partnerships) that publish print media.
Where is the largest and fastest growing market for the print media? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The Print Media market global report from the author answers all these questions and many more.
Asia Pacific was the largest region in the global print media market, accounting for 34% of the market in 2018. North America was the second largest region accounting for 32% of the global print media market. Africa was the smallest region in the global print media market.
Video magazines are a series of online videos that follow the print magazine format. Consumers spend double the amount of time watching video content online, either on desktop or a mobile device, than they do in reading text online. Research firm Forrester calculated that one minute of video is equal to 1.8 million words. Studies have also shown that video advertising generates four times the leads of non-video advertising. Companies like Meredith, Cond Nast, Hearst et al have created video production units.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography. It places the market within the context of the wider media market, and compares it with other markets.
Key Topics Covered:
1. Executive Summary
2. Report Structure
3. Print Media Market Characteristics
3.1. Market Definition
3.2. Key Segmentations
4. Print Media Market Product Analysis
4.1. Leading Products/ Services
4.2. Key Features and Differentiators
4.3. Development Products
5. Print Media Market Supply Chain
5.1. Supply Chain
5.3. End Customers
6. Print Media Market Customer Information
6.1. Customer Preferences
6.2. End Use Market Size and Growth
7. Print Media Market Trends And Strategies
8. Print Media Market Size And Growth
8.1. Market Size
8.2. Historic Market Growth, Value ($ Billion)
8.3. Forecast Market Growth, Value ($ Billion)
9. Print Media Market Regional Analysis
9.1. Global Print Media Market, 2018, By Region, Value ($ Billion)
9.2. Global Print Media Market, 2014 - 2022, Historic And Forecast, By Region
9.3. Global Print Media Market, Growth And Market Share Comparison, By Region
10. Print Media Market Segmentation
10.1. Global Print Media Market, Segmentation By Type, 2014 - 2022, Value ($ Billion)
11. Print Media Market Segments
11.1. Global Directory, Mailing List, And Other Publishers Market, Segmentation By Type, 2014 - 2022, Value ($ Billion) - Directory, Mailing List, Others
11.2. Global Book Publishers Market, Segmentation By Type, 2014 - 2022, Value ($ Billion) - Consumer Books, Educational books, Religious Books, Others - Book Publishers
11.3. Global Newspaper & Magazines Publishers Market, Segmentation By Type, 2014 - 2022, Value ($ Billion) - Newspapers, Magazines
12. Print Media Market Metrics
12.1. Print Media Market Size, Percentage Of GDP, 2014 - 2022, Global
12.2. Per Capita Average Print Media Market Expenditure, 2014 - 2022, Global
- News Corp
- Pearson PLC
- Axel Springer
- Gannett Company Inc.
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