FRANCONIA, N.H.--(BUSINESS WIRE)--Cornerstone brands, part of Qurate Retail Group℠, is adding a fifth brand to the roster with the new women’s plus-size fashion brand Ryllace. Designed with a woman’s shape, size and lifestyle in mind, Ryllace aims to serve the large percentage of the American population who wear a size 14 or above that are underserved and demanding more in the current plus-size fashion offerings. The sophisticated, casual fashion brand believes quality and style shouldn’t stop at size 14 and is launching exclusively with plus sizes.
“We are truly thrilled to see Ryllace come to life,” said Cornerstone brands President Claire Spofford. “The idea emerged from a growing demand in the marketplace for high quality product with a focus on premium materials and versatility for the plus-size woman. We put a lot of thought and care into developing this brand to ensure the fit is right, products feel and move like a dream, and every detail is considered for her. The result is a collection that will elevate her style so she can look and feel amazing.”
The name Ryllace is Inspired by the amaryllis flower which is known for its beauty, strength, determination and resilience—qualities Ryllace aims to bring out in every woman. The brand is on a mission to bring smart, premium, casual style to every plus-size woman’s closet. Every piece of the collection is designed for a purpose but plays many roles with ease, making the line ideal for any occasion.
Ryllace is setting out to design pieces exquisitely cut and crafted from the most premium fabrics possible like cashmere, mulberry silk, merino wool and linen. The debut collection also features pieces made from certified organic cotton and Tencel® Lyocell knit and micro-terry made from eucalyptus trees—demonstrating a commitment to make smart choices as much as possible. The brand believes high quality fabrics should be accessible to every woman, regardless of size.
Ryllace launches with everything a woman needs to outfit her busy lifestyle from day to night. The 150+ pieces include outerwear, shirts, blouses, pants, skirts, dresses, sweaters, sleepwear and accessories ranging in price from $48-$368.
With a theme of “look how you feel,” Ryllace’s first campaign will be shot by New York-based plus-size influencer and photographer Lydia Hudgens. The campaign, featuring six models of various sizes, is meant to evoke the confidence that she can look and feel on the outside just as beautiful, strong and determined as she is on the inside.
The full collection, ranging from size 14-24, is available exclusively on www.ryllace.com, available September 24th.
Ryllace, pronounced [ril-is], is a new premium, casual plus-size women’s apparel brand. The name is inspired by the amaryllis flower that is known not only for its beauty but also its strength, resilience and determination. Ryllace believes style shouldn’t stop at size 14 and that high quality fabrics should be accessible to every woman, regardless of size. Every piece of the collection is designed to bring luxurious casual style and the perfect fit to a plus-size woman’s closet. With pieces exquisitely cut and crafted from the best fabrics available, Ryllace is supremely versatile. Ryllace is part of Qurate Retail Group, a select group of leading retail brands that also includes QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®.
About the Cornerstone brands
The Cornerstone brands comprise five interactive, aspirational home and apparel lifestyle brands: Ballard Designs, Frontgate, Grandin Road, Garnet Hill and Ryllace. Cornerstone operates a separate ecommerce site for each brand, distributes 222 million catalogs annually, and has 21 retail and outlet stores.
Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB) includes QVC, HSN, Zulily and the Cornerstone brands (collectively, “Qurate Retail Group”), as well as other minority interests and green energy investments. Qurate Retail Group believes in a Third Way to Shop®—beyond transactional ecommerce or traditional brick-and-mortar stores. In addition to being #1 in video commerce, Qurate Retail Group is among the top 10 ecommerce retailers in North America (according to Internet Retailer) and is a leader in mobile commerce and social commerce. For more information, visit www.qurateretailgroup.com, or follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.