Vidya, who recently served as Chief Marketing Officer of MuleSoft, will be responsible for the company’s global marketing efforts driving the strategy and execution in marketing including brand, PR, corporate marketing, product marketing, events and demand generation. She will report directly to founder and CEO Jason Gardner. She joins Marqeta at a time of strong global growth for the company, as it expects to double its revenue for a fourth straight year and grow its headcount past 400 by the end of 2019.
“Marqeta has brought incredible innovations to market and there’s still a massive opportunity in front of us to execute these globally,” said Gardner. “How we communicate our story and educate the next generation of payments innovators are critical to our success. Vidya has a proven ability to craft simple, compelling narratives about complex enterprise platform products for a large global audience. She is a world-class marketer, and we’re very excited to welcome her to the team.”
Vidya joins Marqeta from MuleSoft where she led its 100+ person global marketing team to establish MuleSoft as a category creator with an integrated go-to-market strategy across product, field and demand generation. She helped scale the business from pre-IPO into one of the most successful and fastest growing public enterprise software companies, and later through one of the most significant enterprise acquisitions in terms of shareholder value. Before MuleSoft, Vidya held a number of leadership roles at Intuit and was a strategy consultant at Bain & Company.
“Marqeta built the first modern card issuing platform to support innovators and disrupt a $45 trillion market entrenched with legacy solutions,” said Vidya. “The intersection of this enormous market opportunity and customer-centric product design has resulted in meteoric growth and measurable customer impact. I am looking forward to scaling the marketing strategy and execution to fuel Marqeta’s next chapter of growth.”
Vidya earned her MPA from Harvard University, an MBA in marketing and finance from the Kellogg School of Management and a Bachelor of Science in Industrial Engineering from Northwestern University. She is also a member of the Northwestern University Council of 100, a group of highly-successful female alumnae committed to furthering the careers of other Northwestern alums.
Marqeta is the first global modern card issuing platform, providing the most advanced infrastructure and tools for building highly configurable payment cards. With its open API, the Marqeta platform is designed for businesses who want a simple and tailored way of managing payment programs so that they can create world-class experiences and power new modes of commerce. Marqeta is headquartered in Oakland, California. For more information, visit www.marqeta.com, Twitter and LinkedIn.