NEW YORK--(BUSINESS WIRE)--Allswell, the cult-favorite home brand known for providing luxury mattresses at disruptive prices, today announced the launch of its all-new bedding, bed basics and bath collection. The collection, which features artisanal-quality design details and sustainably-sourced materials, offers a beautiful selection of products at insider prices. Expanding beyond the bedroom through the arrival of the brand’s first bath products, Allswell is passionate about integrating the unique blend of innovation and inspiration throughout the home.
“We’ve taken great care to create a bedding and bed basics collection with quality you can trust at a price you want,” says Maira Almeida, Allswell Creative Director. “The launch of the new collection marks the next step in our mission to provide unbelievable comfort at unreal prices, so everyone can experience the feeling of Allswell in their home.”
Made to dress the brand’s three celebrated hybrid mattresses — The Allswell, The Luxe, and The Supreme — these new fashion bedding and sleep essentials feature high-quality fabrics and construction at prices that make it easy to keep the linen closet stocked.
Novelty Features, Unbelievable Price
Novelty design at insider pricing is the hallmark attribute of Allswell’s new bed basics, from antimicrobial pillows to mattress pads and duvet inserts. The Supreme Pillow ($82-$98) is sustainably sourced and distinctively comprised of two chambers of white down feathers with a plush combo of 50% poly fibers and 50% down feathers to ensure a soft, fluffy feel, while a memory foam core provides first-rate contouring and support. And the Year-Round Duvet Insert ($95-$175) — made with 100% anti-allergen polyester fill and 100% cotton cover — includes a four-corner loop tie on all sides to ensure the cover stays in place all night.
Basics, but Better
The new Allswell collection’s bed offerings center around elevated essentials in timeless, versatile hues. The Organic Sateen Sheet Set ($92-$138) and the Organic Sateen Pillowcases ($25-$30) are responsibly sourced and made of crisp 100% organic cotton with a luxurious weave texture and a subtle sheen for a polished look and feel. And the Organic Garment Wash Percale Sheet Sets ($78-$112), Percale Duvet Sets ($118-$145) and Percale Pillowcase Pair ($25-$30), also in 100% organic cotton, incorporate the brand’s new garment-wash process that gives them an extra-soft, luxuriously lived-in feel. Designed with sustainability in mind, all sheet and duvet sets come in a reusable, self-tie bag.
To Top It All Off…
Subtle colors, prints and patterns define the artisanal designs primed to finish your bed in style. The Organic Matelassé Feather Stripe Duvet Set and Organic Matelassé Ruched Diamond Duvet Set ($195-$255) are made of 100% organic cotton matelassé that’s richly textured and soft to the touch (and, thanks to its double-faced weave, meant to get even softer with each wash). All duvet sets come in a reusable, self-tie bag.
Three new Organic Cotton Coverlet Blankets ($95-$155) – inspired by artisanal designs in Stripe, Kantha, and Mod Geo – can be used as a layering piece or as a main bed coverlet. The blankets are designed to effortlessly mix and match with the rest of the bedding collection.
Venturing Beyond the Bedroom
Allswell marks its official entry into the bath and spa space with its Stonewashed Waffle Towels, Bath Robe, and Slippers. Each one effortlessly blends comfort, practicality, and style; The highly-absorbent waffle weave towels have a fringe hem, giving them a heirloom-like quality, a unique stonewashing process creates an ultra-soft texture, and robes are pre-shrunk so they remain true to size.
With these new collections, Allswell is proudly showing its commitment to offering products for the whole bedroom — and beyond — that blend truly inspired design with details previously not found at their price point. And stay tuned in the following months for even more luxe designs at unreal prices.
The new collection is out today at allswellhome.com.
We believe everyone deserves to feel Allswell. We are dedicated to offering high-quality products – starting with luxe mattresses and bedding – featuring innovative technology and unbelievable comfort at unreal prices. By charging less, we can serve more, redefining the new price of home luxury, and spreading the feeling of Allswell. Get inspired at allswellhome.com.
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